SIMAD University
Leading private university in Mogadishu.
SIMAD University at a glance
SIMAD University is an education website and one of the most visited sites in Somalia, currently ranked #9 in the country. It was founded in 1999 and is headquartered in Mogadishu, Somalia. Today SIMAD University is owned by SIMAD University. Our estimates put its audience at ≈ 0.5 million visits per month. The business earns money mainly through tuition fees. Its closest rivals include mu.edu.so.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.5 million / month | +2% |
| Q2 | ≈ 0.5 million / month | +3% |
| Q3 | ≈ 0.5 million / month | +3% |
| Q4 | ≈ 0.5 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Somalia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Somalia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Somalia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| simad university | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Somalia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Somalia
Company information
- Website
- simad.edu.so
- Sector
- Education
- Owner
- SIMAD University
- Owner type
- Private university
- Founded
- 1999
- Headquarters
- Mogadishu, Somalia
- Employees
- 500-1,000
- Ownership
- SIMAD University controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Somali, English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
SIMAD University operates an education platform focused on Somalia. Leading private university in Mogadishu. Revenue comes mainly from tuition fees, supported by the other lines listed below.
- Tuition fees
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International presence
- Primary market
- Somalia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Somalia)
- #9 in this index
- Sector rank
- Leading education site in Somalia
- Global rank
- Top 550,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mu.edu.so | ≈ 0.3 million / month | #10 class competitor | — |
What is SIMAD University?
SIMAD University (simad.edu.so) is an education platform serving users in Somalia. Leading private university in Mogadishu. It ranks #9 among the most visited websites in the country in this index, within the education category.
Who owns SIMAD University?
The site is operated by SIMAD University. The company was established in 1999 and is headquartered in Mogadishu, Somalia. It employs around 500-1,000.
Traffic and audience
Traffic estimates place SIMAD University at roughly 0.5 million visits per month, about 0 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How SIMAD University makes money
Revenue comes primarily from tuition fees, alongside .
Competitors in Somalia
Its closest rivals include mu.edu.so.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
SIMAD University is founded in Mogadishu, Somalia.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Somalia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns SIMAD University?
SIMAD University is operated by SIMAD University. Private university structure, based on public filings and press reporting.
Where is SIMAD University headquartered?
SIMAD University is headquartered in Mogadishu, Somalia.
When was SIMAD University founded?
SIMAD University was founded in 1999.
How many employees does SIMAD University have?
SIMAD University employs approximately 500-1,000 people.
What is SIMAD University's revenue?
SIMAD University does not publish standalone revenue; income comes from tuition fees.
Who are SIMAD University's competitors?
Main competitors in Somalia include mu.edu.so.
How does SIMAD University make money?
Mainly tuition fees.
Is SIMAD University publicly traded?
No — SIMAD University is not listed as an independent public company; it is operated by SIMAD University.
How many visitors does SIMAD University get?
Third-party estimates place SIMAD University at roughly 0.5 million visits per month, mostly from Somalia, with 66% mobile traffic.
Is SIMAD University safe?
SIMAD University is an established education site founded in 1999 and ranked #9 in Somalia; use the official domain simad.edu.so and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssimad.edu.so
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSomalia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos