Caasimada Online
Widely read Somali-language news website.
Caasimada Online at a glance
Caasimada Online is a news & media website and one of the most visited sites in Somalia, currently ranked #4 in the country. It was founded in 2010 and is headquartered in Mogadishu, Somalia. Today Caasimada Online is owned by Caasimada Online. Our estimates put its audience at ≈ 2.8 million visits per month. The business earns money mainly through advertising. Its closest rivals include hiiraan.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 2.6 million / month | +2% |
| Q2 | ≈ 2.7 million / month | +3% |
| Q3 | ≈ 2.8 million / month | +3% |
| Q4 | ≈ 3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Somalia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Somalia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Somalia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| caasimada online | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Somalia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Somalia
Company information
- Website
- caasimada.net
- Sector
- News & Media
- Owner
- Caasimada Online
- Owner type
- Private media company
- Founded
- 2010
- Headquarters
- Mogadishu, Somalia
- Employees
- 10-50
- Ownership
- Caasimada Online controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Somali
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Caasimada Online operates a news and media publisher focused on Somalia. Widely read Somali-language news website. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
International presence
- Primary market
- Somalia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Somalia)
- #4 in this index
- Sector rank
- Leading news & media site in Somalia
- Global rank
- Top 120,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| hiiraan.com | ≈ 1.7 million / month | #5 class competitor | — |
What is Caasimada Online?
Caasimada Online (caasimada.net) is a news and media publisher serving users in Somalia. Widely read Somali-language news website. It ranks #4 among the most visited websites in the country in this index, within the news & media category.
Who owns Caasimada Online?
The site is operated by Caasimada Online. The company was established in 2010 and is headquartered in Mogadishu, Somalia. It employs around 10-50.
Traffic and audience
Traffic estimates place Caasimada Online at roughly 2.8 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Caasimada Online makes money
Revenue comes primarily from advertising, alongside .
Competitors in Somalia
Its closest rivals include hiiraan.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2010
Caasimada Online is founded in Mogadishu, Somalia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Somalia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Caasimada Online?
Caasimada Online is operated by Caasimada Online. Private media company structure, based on public filings and press reporting.
Where is Caasimada Online headquartered?
Caasimada Online is headquartered in Mogadishu, Somalia.
When was Caasimada Online founded?
Caasimada Online was founded in 2010.
How many employees does Caasimada Online have?
Caasimada Online employs approximately 10-50 people.
What is Caasimada Online's revenue?
Caasimada Online does not publish standalone revenue; income comes from advertising.
Who are Caasimada Online's competitors?
Main competitors in Somalia include hiiraan.com.
How does Caasimada Online make money?
Mainly advertising.
Is Caasimada Online publicly traded?
No — Caasimada Online is not listed as an independent public company; it is operated by Caasimada Online.
How many visitors does Caasimada Online get?
Third-party estimates place Caasimada Online at roughly 2.8 million visits per month, mostly from Somalia, with 79% mobile traffic.
Is Caasimada Online safe?
Caasimada Online is an established news & media site founded in 2010 and ranked #4 in Somalia; use the official domain caasimada.net and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscaasimada.net
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSomalia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos