Politico SL
Investigative journalism and political analysis in Sierra Leone.
Politico SL at a glance
Politico SL is a news & media website and one of the most visited sites in Sierra Leone, currently ranked #6 in the country. It was founded in 2009 and is headquartered in Freetown, Sierra Leone. Today Politico SL is owned by Politico Newspaper. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through advertising. Its closest rivals include awokonewspaper.sl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Sierra Leone, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Sierra Leone86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Sierra Leone
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| politico sl | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Sierra Leone web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Sierra Leone
Company information
- Website
- politicosl.com
- Sector
- News & Media
- Owner
- Politico Newspaper
- Owner type
- Private media company
- Founded
- 2009
- Headquarters
- Freetown, Sierra Leone
- Employees
- 10-50
- Ownership
- Politico Newspaper controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private media company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Politico SL operates a news and media publisher focused on Sierra Leone. Investigative journalism and political analysis in Sierra Leone. Revenue comes mainly from advertising, supported by the other lines listed below.
- Advertising
International presence
- Primary market
- Sierra Leone
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Sierra Leone)
- #6 in this index
- Sector rank
- Leading news & media site in Sierra Leone
- Global rank
- Top 1,000,000 worldwide
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| awokonewspaper.sl | ≈ 0.1 million / month | #7 class competitor | — |
What is Politico SL?
Politico SL (politicosl.com) is a news and media publisher serving users in Sierra Leone. Investigative journalism and political analysis in Sierra Leone. It ranks #6 among the most visited websites in the country in this index, within the news & media category.
Who owns Politico SL?
The site is operated by Politico Newspaper. The company was established in 2009 and is headquartered in Freetown, Sierra Leone. It employs around 10-50.
Traffic and audience
Traffic estimates place Politico SL at roughly 0.3 million visits per month, about 0 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Politico SL makes money
Revenue comes primarily from advertising, alongside .
Competitors in Sierra Leone
Its closest rivals include awokonewspaper.sl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2009
Politico SL is founded in Freetown, Sierra Leone.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Sierra Leone.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Politico SL?
Politico SL is operated by Politico Newspaper. Private media company structure, based on public filings and press reporting.
Where is Politico SL headquartered?
Politico SL is headquartered in Freetown, Sierra Leone.
When was Politico SL founded?
Politico SL was founded in 2009.
How many employees does Politico SL have?
Politico SL employs approximately 10-50 people.
What is Politico SL's revenue?
Politico SL does not publish standalone revenue; income comes from advertising.
Who are Politico SL's competitors?
Main competitors in Sierra Leone include awokonewspaper.sl.
How does Politico SL make money?
Mainly advertising.
Is Politico SL publicly traded?
No — Politico SL is not listed as an independent public company; it is operated by Politico Newspaper.
How many visitors does Politico SL get?
Third-party estimates place Politico SL at roughly 0.3 million visits per month, mostly from Sierra Leone, with 79% mobile traffic.
Is Politico SL safe?
Politico SL is an established news & media site founded in 2009 and ranked #6 in Sierra Leone; use the official domain politicosl.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspoliticosl.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSierra Leone and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos