OLX Ecuador
Popular peer-to-peer digital marketplace for buying and selling vehicles, real estate, and electronics.
OLX Ecuador at a glance
OLX Ecuador is a classifieds website and one of the most visited sites in Ecuador, currently ranked #9 in the country. It was founded in 2012 by Fabrice Grinda, Alec Oxenford and is headquartered in Quito, Ecuador. Today OLX Ecuador is owned by OLX Group (Prosus). Our estimates put its audience at ≈ 3.8 million visits per month. The business earns money mainly through listing promotion fees, banner ads. Its closest rivals include mercadolibre.com.ec.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.6 million / month | +2% |
| Q2 | ≈ 3.7 million / month | +3% |
| Q3 | ≈ 3.8 million / month | +3% |
| Q4 | ≈ 4 million / month | +6% |
Traffic sources
- Direct51%
- Organic search33%
- Paid search8%
- Social5%
- Referral3%
Audience & demographics
- Men58%
- Women42%
- Age 25-3429%
- Age 35-4425%
- Age 45-5420%
The audience is concentrated in Ecuador, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ecuador86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ecuador
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| olx ecuador | 1 | Very high | Dominant |
| for sale | Top 10 | High | — |
| second hand | Top 10 | High | — |
| rentals | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ecuador web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 73% mobile
- Position in country
- Among the leading classifieds apps in Ecuador
Company information
- Website
- olx.com.ec
- Sector
- Classifieds
- Owner
- OLX Group (Prosus)
- Owner type
- Private company
- Founders
- Fabrice Grinda, Alec Oxenford
- Founded
- 2012
- Headquarters
- Quito, Ecuador
- Employees
- 50+
- Ownership
- OLX Group (Prosus) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $5 million annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $5 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OLX Ecuador operates a classifieds and listings marketplace focused on Ecuador. Popular peer-to-peer digital marketplace for buying and selling vehicles, real estate, and electronics. Revenue comes mainly from listing promotion fees, supported by the other lines listed below.
- Listing Promotion Fees
- Banner Ads
Products & services
International presence
- Primary market
- Ecuador
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Ecuador)
- #9 in this index
- Sector rank
- Leading classifieds site in Ecuador
- Global rank
- 21000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mercadolibre.com.ec | ≈ 2.3 million / month | #10 class competitor | — |
What is OLX Ecuador?
OLX Ecuador (olx.com.ec) is a classifieds and listings marketplace serving users in Ecuador. Popular peer-to-peer digital marketplace for buying and selling vehicles, real estate, and electronics. It ranks #9 among the most visited websites in the country in this index, within the classifieds category.
Who owns OLX Ecuador?
The site is operated by OLX Group (Prosus), founded by Fabrice Grinda, Alec Oxenford. The company was established in 2012 and is headquartered in Quito, Ecuador. It employs around 50+.
Traffic and audience
Traffic estimates place OLX Ecuador at roughly 3.8 million visits per month, about 0.1 million per day. Around 73% mobile of sessions come from mobile devices, and visitors view about 9.2 pages per visit with an average session of 8 min.
How OLX Ecuador makes money
Revenue comes primarily from listing promotion fees, alongside banner ads.
Competitors in Ecuador
Its closest rivals include mercadolibre.com.ec.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2012
OLX Ecuador is founded in Quito, Ecuador.
- Growth phase
Expands its classifieds offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Ecuador.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Largest local inventory of listings in its categories
- Powerful search filters and saved searches
- Direct buyer-seller contact without intermediaries
- Trusted brand for high-value transactions
Cons
- Listing fees increased for professional sellers
- Duplicate and outdated listings appear in results
- Scam attempts in high-demand categories
- Limited buyer protection compared with marketplaces
Key statistics
Frequently asked questions
Who owns OLX Ecuador?
OLX Ecuador is operated by OLX Group (Prosus). Private company structure, based on public filings and press reporting.
Where is OLX Ecuador headquartered?
OLX Ecuador is headquartered in Quito, Ecuador.
When was OLX Ecuador founded?
OLX Ecuador was founded in 2012 by Fabrice Grinda, Alec Oxenford.
How many employees does OLX Ecuador have?
OLX Ecuador employs approximately 50+ people.
What is OLX Ecuador's revenue?
OLX Ecuador's revenue: ≈ $5 million annual revenue (est.).
Who are OLX Ecuador's competitors?
Main competitors in Ecuador include mercadolibre.com.ec.
How does OLX Ecuador make money?
Mainly listing promotion fees, banner ads.
Is OLX Ecuador publicly traded?
No — OLX Ecuador is not listed as an independent public company; it is operated by OLX Group (Prosus).
How many visitors does OLX Ecuador get?
Third-party estimates place OLX Ecuador at roughly 3.8 million visits per month, mostly from Ecuador, with 73% mobile traffic.
Is OLX Ecuador safe?
OLX Ecuador is an established classifieds site founded in 2012 and ranked #9 in Ecuador; use the official domain olx.com.ec and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsolx.com.ec
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEcuador and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos