Mercado Libre Ecuador
Ecuadorian marketplace arm of MercadoLibre.
Mercado Libre Ecuador at a glance
Mercado Libre Ecuador is an e-commerce website and one of the most visited sites in Ecuador, currently ranked #1 in the country. It was founded in 1999 and is headquartered in Buenos Aires, Argentina. Today Mercado Libre Ecuador is owned by MercadoLibre, Inc.. Our estimates put its audience at ≈ 14 million visits per month. The business earns money mainly through marketplace commissions, paid listings, advertising. Its closest rivals include olx.com.ec, patiotuerca.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 13.2 million / month | +2% |
| Q2 | ≈ 13.6 million / month | +3% |
| Q3 | ≈ 14 million / month | +3% |
| Q4 | ≈ 14.8 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Ecuador, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Ecuador86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.2 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Ecuador
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mercado libre ecuador | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Ecuador web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Ecuador
Company information
- Website
- mercadolibre.com.ec
- Sector
- E-commerce
- Owner
- MercadoLibre, Inc.
- Owner type
- Public company (NASDAQ: MELI)
- Founded
- 1999
- Headquarters
- Buenos Aires, Argentina
- Ownership
- MercadoLibre, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (NASDAQ: MELI)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mercado Libre Ecuador operates an online retail and marketplace platform focused on Ecuador. Ecuadorian marketplace arm of MercadoLibre. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Paid listings
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Ecuador
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Ecuador)
- #1 in this index
- Sector rank
- Leading e-commerce site in Ecuador
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| olx.com.ec | ≈ 8.4 million / month | #2 class competitor | — |
| patiotuerca.com | ≈ 6.3 million / month | #3 class competitor | — |
What is Mercado Libre Ecuador?
Mercado Libre Ecuador (mercadolibre.com.ec) is an online retail and marketplace platform serving users in Ecuador. Ecuadorian marketplace arm of MercadoLibre. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Mercado Libre Ecuador?
The site is operated by MercadoLibre, Inc.. The company was established in 1999 and is headquartered in Buenos Aires, Argentina.
Traffic and audience
Traffic estimates place Mercado Libre Ecuador at roughly 14 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Mercado Libre Ecuador makes money
Revenue comes primarily from marketplace commissions, alongside paid listings, advertising.
Competitors in Ecuador
Its closest rivals include olx.com.ec, patiotuerca.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Mercado Libre Ecuador is founded in Buenos Aires, Argentina.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Ecuador.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Mercado Libre Ecuador?
Mercado Libre Ecuador is operated by MercadoLibre, Inc.. Public company (NASDAQ: MELI) structure, based on public filings and press reporting.
Where is Mercado Libre Ecuador headquartered?
Mercado Libre Ecuador is headquartered in Buenos Aires, Argentina.
When was Mercado Libre Ecuador founded?
Mercado Libre Ecuador was founded in 1999.
What is Mercado Libre Ecuador's revenue?
Mercado Libre Ecuador does not publish standalone revenue; income comes from marketplace commissions, paid listings, advertising.
Who are Mercado Libre Ecuador's competitors?
Main competitors in Ecuador include olx.com.ec, patiotuerca.com.
How does Mercado Libre Ecuador make money?
Mainly marketplace commissions, paid listings, advertising.
Is Mercado Libre Ecuador publicly traded?
Mercado Libre Ecuador's ownership: Public company (NASDAQ: MELI).
How many visitors does Mercado Libre Ecuador get?
Third-party estimates place Mercado Libre Ecuador at roughly 14 million visits per month, mostly from Ecuador, with 76% mobile traffic.
Is Mercado Libre Ecuador safe?
Mercado Libre Ecuador is an established e-commerce site founded in 1999 and ranked #1 in Ecuador; use the official domain mercadolibre.com.ec and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmercadolibre.com.ec
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEcuador and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos