Shoprite Eswatini
Leading supermarket chain with online promotions.
Shoprite Eswatini at a glance
Shoprite Eswatini is an e-commerce website and one of the most visited sites in Eswatini, currently ranked #10 in the country. It was founded in 1995 and is headquartered in Manzini, Eswatini. Today Shoprite Eswatini is owned by Shoprite Holdings. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through retail sales. Its closest rivals include picknpay.co.za, spar.co.sz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Eswatini, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Eswatini86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Eswatini
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| shoprite eswatini | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Eswatini web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Eswatini
Company information
- Website
- shoprite.co.sz
- Sector
- E-commerce
- Owner
- Shoprite Holdings
- Owner type
- Public multinational
- Founded
- 1995
- Headquarters
- Manzini, Eswatini
- Ownership
- Shoprite Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public multinational
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Shoprite Eswatini operates an online retail and marketplace platform focused on Eswatini. Leading supermarket chain with online promotions. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Eswatini
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Eswatini)
- #10 in this index
- Sector rank
- Leading e-commerce site in Eswatini
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| picknpay.co.za | ≈ 0 million / month | #11 class competitor | — |
| spar.co.sz | ≈ 0 million / month | #12 class competitor | — |
What is Shoprite Eswatini?
Shoprite Eswatini (shoprite.co.sz) is an online retail and marketplace platform serving users in Eswatini. Leading supermarket chain with online promotions. It ranks #10 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Shoprite Eswatini?
The site is operated by Shoprite Holdings. The company was established in 1995 and is headquartered in Manzini, Eswatini.
Traffic and audience
Traffic estimates place Shoprite Eswatini at roughly 0.1 million visits per month, about 0 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Shoprite Eswatini makes money
Revenue comes primarily from retail sales, alongside .
Competitors in Eswatini
Its closest rivals include picknpay.co.za, spar.co.sz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1995
Shoprite Eswatini is founded in Manzini, Eswatini.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Eswatini.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Shoprite Eswatini?
Shoprite Eswatini is operated by Shoprite Holdings. Public multinational structure, based on public filings and press reporting.
Where is Shoprite Eswatini headquartered?
Shoprite Eswatini is headquartered in Manzini, Eswatini.
When was Shoprite Eswatini founded?
Shoprite Eswatini was founded in 1995.
What is Shoprite Eswatini's revenue?
Shoprite Eswatini does not publish standalone revenue; income comes from retail sales.
Who are Shoprite Eswatini's competitors?
Main competitors in Eswatini include picknpay.co.za, spar.co.sz.
How does Shoprite Eswatini make money?
Mainly retail sales.
Is Shoprite Eswatini publicly traded?
Shoprite Eswatini's ownership: Public multinational.
How many visitors does Shoprite Eswatini get?
Third-party estimates place Shoprite Eswatini at roughly 0.1 million visits per month, mostly from Eswatini, with 76% mobile traffic.
Is Shoprite Eswatini safe?
Shoprite Eswatini is an established e-commerce site founded in 1995 and ranked #10 in Eswatini; use the official domain shoprite.co.sz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsshoprite.co.sz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEswatini and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos