Eswatini Tourism
Official tourism portal for the Kingdom of Eswatini.
Eswatini Tourism at a glance
Eswatini Tourism is a travel website and one of the most visited sites in Eswatini, currently ranked #9 in the country. It was founded in 2003 and is headquartered in Mbabane, Eswatini. Today Eswatini Tourism is owned by Eswatini Tourism Authority. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through public funding.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.1 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Eswatini, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Eswatini86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Eswatini
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| eswatini tourism | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Eswatini web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Eswatini
Company information
- Website
- thekingdomofeswatini.com
- Sector
- Travel
- Owner
- Eswatini Tourism Authority
- Owner type
- Public institution
- Founded
- 2003
- Headquarters
- Mbabane, Eswatini
- Ownership
- Eswatini Tourism Authority controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Eswatini Tourism operates a travel booking platform focused on Eswatini. Official tourism portal for the Kingdom of Eswatini. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
International presence
- Primary market
- Eswatini
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Eswatini)
- #9 in this index
- Sector rank
- Leading travel site in Eswatini
What is Eswatini Tourism?
Eswatini Tourism (thekingdomofeswatini.com) is a travel booking platform serving users in Eswatini. Official tourism portal for the Kingdom of Eswatini. It ranks #9 among the most visited websites in the country in this index, within the travel category.
Who owns Eswatini Tourism?
The site is operated by Eswatini Tourism Authority. The company was established in 2003 and is headquartered in Mbabane, Eswatini.
Traffic and audience
Traffic estimates place Eswatini Tourism at roughly 0.1 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Eswatini Tourism makes money
Revenue comes primarily from public funding, alongside .
Competitors in Eswatini
It competes with other travel platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2003
Eswatini Tourism is founded in Mbabane, Eswatini.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Eswatini.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Eswatini Tourism?
Eswatini Tourism is operated by Eswatini Tourism Authority. Public institution structure, based on public filings and press reporting.
Where is Eswatini Tourism headquartered?
Eswatini Tourism is headquartered in Mbabane, Eswatini.
When was Eswatini Tourism founded?
Eswatini Tourism was founded in 2003.
What is Eswatini Tourism's revenue?
Eswatini Tourism does not publish standalone revenue; income comes from public funding.
How does Eswatini Tourism make money?
Mainly public funding.
Is Eswatini Tourism publicly traded?
Eswatini Tourism's ownership: Public institution.
How many visitors does Eswatini Tourism get?
Third-party estimates place Eswatini Tourism at roughly 0.1 million visits per month, mostly from Eswatini, with 71% mobile traffic.
Is Eswatini Tourism safe?
Eswatini Tourism is an established travel site founded in 2003 and ranked #9 in Eswatini; use the official domain thekingdomofeswatini.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsthekingdomofeswatini.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEswatini and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos