Central Bank of Eswatini
Central bank and financial regulator.
Central Bank of Eswatini at a glance
Central Bank of Eswatini is a finance & banking website and one of the most visited sites in Eswatini, currently ranked #7 in the country. It was founded in 1974 and is headquartered in Mbabane, Eswatini. Today Central Bank of Eswatini is owned by Government of Eswatini. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through public funding.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.1 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Eswatini, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Eswatini86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Eswatini
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| central bank of eswatini | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Eswatini web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Eswatini
Company information
- Website
- centralbank.org.sz
- Sector
- Finance & Banking
- Owner
- Government of Eswatini
- Owner type
- Public institution
- Founded
- 1974
- Headquarters
- Mbabane, Eswatini
- Ownership
- Government of Eswatini controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Central Bank of Eswatini operates a bank and digital financial platform focused on Eswatini. Central bank and financial regulator. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
International presence
- Primary market
- Eswatini
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Eswatini)
- #7 in this index
- Sector rank
- Leading finance & banking site in Eswatini
What is Central Bank of Eswatini?
Central Bank of Eswatini (centralbank.org.sz) is a bank and digital financial platform serving users in Eswatini. Central bank and financial regulator. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Central Bank of Eswatini?
The site is operated by Government of Eswatini. The company was established in 1974 and is headquartered in Mbabane, Eswatini.
Traffic and audience
Traffic estimates place Central Bank of Eswatini at roughly 0.1 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Central Bank of Eswatini makes money
Revenue comes primarily from public funding, alongside .
Competitors in Eswatini
It competes with other finance & banking platforms active in the local market.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1974
Central Bank of Eswatini is founded in Mbabane, Eswatini.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Eswatini.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Central Bank of Eswatini?
Central Bank of Eswatini is operated by Government of Eswatini. Public institution structure, based on public filings and press reporting.
Where is Central Bank of Eswatini headquartered?
Central Bank of Eswatini is headquartered in Mbabane, Eswatini.
When was Central Bank of Eswatini founded?
Central Bank of Eswatini was founded in 1974.
What is Central Bank of Eswatini's revenue?
Central Bank of Eswatini does not publish standalone revenue; income comes from public funding.
How does Central Bank of Eswatini make money?
Mainly public funding.
Is Central Bank of Eswatini publicly traded?
Central Bank of Eswatini's ownership: Public institution.
How many visitors does Central Bank of Eswatini get?
Third-party estimates place Central Bank of Eswatini at roughly 0.1 million visits per month, mostly from Eswatini, with 82% mobile traffic.
Is Central Bank of Eswatini safe?
Central Bank of Eswatini is an established finance & banking site founded in 1974 and ranked #7 in Eswatini; use the official domain centralbank.org.sz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementscentralbank.org.sz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageEswatini and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos