BSP Bank Fiji
Largest bank in Fiji and the South Pacific.
BSP Bank Fiji at a glance
BSP Bank Fiji is a finance & banking website and one of the most visited sites in Fiji, currently ranked #8 in the country. It was founded in 1957 and is headquartered in Port Moresby / Suva. Today BSP Bank Fiji is owned by BSP Financial Group. Our estimates put its audience at ≈ 0.4 million visits per month. The business earns money mainly through net interest income, fees and commissions. Its closest rivals include westpac.com.fj, anz.com/fiji.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.4 million / month | +2% |
| Q2 | ≈ 0.4 million / month | +3% |
| Q3 | ≈ 0.4 million / month | +3% |
| Q4 | ≈ 0.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Fiji, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Fiji86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Fiji
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| bsp bank fiji | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Fiji web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Fiji
Company information
- Website
- bsp.com.fj
- Sector
- Finance & Banking
- Owner
- BSP Financial Group
- Owner type
- Public company
- Founded
- 1957
- Headquarters
- Port Moresby / Suva
- Employees
- 4,000+
- Ownership
- BSP Financial Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
BSP Bank Fiji operates a bank and digital financial platform focused on Fiji. Largest bank in Fiji and the South Pacific. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
International presence
- Primary market
- Fiji
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Fiji)
- #8 in this index
- Sector rank
- Leading finance & banking site in Fiji
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| westpac.com.fj | ≈ 0.2 million / month | #9 class competitor | — |
| anz.com/fiji | ≈ 0.2 million / month | #10 class competitor | — |
What is BSP Bank Fiji?
BSP Bank Fiji (bsp.com.fj) is a bank and digital financial platform serving users in Fiji. Largest bank in Fiji and the South Pacific. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns BSP Bank Fiji?
The site is operated by BSP Financial Group. The company was established in 1957 and is headquartered in Port Moresby / Suva. It employs around 4,000+.
Traffic and audience
Traffic estimates place BSP Bank Fiji at roughly 0.4 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How BSP Bank Fiji makes money
Revenue comes primarily from net interest income, alongside fees and commissions.
Competitors in Fiji
Its closest rivals include westpac.com.fj, anz.com/fiji.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1957
BSP Bank Fiji is founded in Port Moresby / Suva.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Fiji.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns BSP Bank Fiji?
BSP Bank Fiji is operated by BSP Financial Group. Public company structure, based on public filings and press reporting.
Where is BSP Bank Fiji headquartered?
BSP Bank Fiji is headquartered in Port Moresby / Suva.
When was BSP Bank Fiji founded?
BSP Bank Fiji was founded in 1957.
How many employees does BSP Bank Fiji have?
BSP Bank Fiji employs approximately 4,000+ people.
What is BSP Bank Fiji's revenue?
BSP Bank Fiji does not publish standalone revenue; income comes from net interest income, fees and commissions.
Who are BSP Bank Fiji's competitors?
Main competitors in Fiji include westpac.com.fj, anz.com/fiji.
How does BSP Bank Fiji make money?
Mainly net interest income, fees and commissions.
Is BSP Bank Fiji publicly traded?
BSP Bank Fiji's ownership: Public company.
How many visitors does BSP Bank Fiji get?
Third-party estimates place BSP Bank Fiji at roughly 0.4 million visits per month, mostly from Fiji, with 82% mobile traffic.
Is BSP Bank Fiji safe?
BSP Bank Fiji is an established finance & banking site founded in 1957 and ranked #8 in Fiji; use the official domain bsp.com.fj and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsbsp.com.fj
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFiji and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos