Fiji Airways
National flag carrier connecting Fiji to the world.
Fiji Airways at a glance
Fiji Airways is a travel website and one of the most visited sites in Fiji, currently ranked #7 in the country. It was founded in 1947 and is headquartered in Nadi, Fiji. Today Fiji Airways is owned by Government of Fiji (51%). Our estimates put its audience at ≈ 0.5 million visits per month. The business earns money mainly through ticket sales, cargo. Its closest rivals include airnz.co.nz, qantas.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.5 million / month | +2% |
| Q2 | ≈ 0.5 million / month | +3% |
| Q3 | ≈ 0.5 million / month | +3% |
| Q4 | ≈ 0.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Fiji, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Fiji86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Fiji
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| fiji airways | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Fiji web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Fiji
Company information
- Website
- fijiairways.com
- Sector
- Travel
- Owner
- Government of Fiji (51%)
- Owner type
- State-controlled company
- Founded
- 1947
- Headquarters
- Nadi, Fiji
- Employees
- 1,200+
- Ownership
- Government of Fiji (51%) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- State-controlled company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Fiji Airways operates a travel booking platform focused on Fiji. National flag carrier connecting Fiji to the world. Revenue comes mainly from ticket sales, supported by the other lines listed below.
- Ticket sales
- Cargo
International presence
- Primary market
- Fiji
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Fiji)
- #7 in this index
- Sector rank
- Leading travel site in Fiji
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| airnz.co.nz | ≈ 0.3 million / month | #8 class competitor | — |
| qantas.com | ≈ 0.2 million / month | #9 class competitor | — |
What is Fiji Airways?
Fiji Airways (fijiairways.com) is a travel booking platform serving users in Fiji. National flag carrier connecting Fiji to the world. It ranks #7 among the most visited websites in the country in this index, within the travel category.
Who owns Fiji Airways?
The site is operated by Government of Fiji (51%). The company was established in 1947 and is headquartered in Nadi, Fiji. It employs around 1,200+.
Traffic and audience
Traffic estimates place Fiji Airways at roughly 0.5 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Fiji Airways makes money
Revenue comes primarily from ticket sales, alongside cargo.
Competitors in Fiji
Its closest rivals include airnz.co.nz, qantas.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1947
Fiji Airways is founded in Nadi, Fiji.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Fiji.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Fiji Airways?
Fiji Airways is operated by Government of Fiji (51%). State-controlled company structure, based on public filings and press reporting.
Where is Fiji Airways headquartered?
Fiji Airways is headquartered in Nadi, Fiji.
When was Fiji Airways founded?
Fiji Airways was founded in 1947.
How many employees does Fiji Airways have?
Fiji Airways employs approximately 1,200+ people.
What is Fiji Airways's revenue?
Fiji Airways does not publish standalone revenue; income comes from ticket sales, cargo.
Who are Fiji Airways's competitors?
Main competitors in Fiji include airnz.co.nz, qantas.com.
How does Fiji Airways make money?
Mainly ticket sales, cargo.
Is Fiji Airways publicly traded?
Fiji Airways's ownership: State-controlled company.
How many visitors does Fiji Airways get?
Third-party estimates place Fiji Airways at roughly 0.5 million visits per month, mostly from Fiji, with 71% mobile traffic.
Is Fiji Airways safe?
Fiji Airways is an established travel site founded in 1947 and ranked #7 in Fiji; use the official domain fijiairways.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfijiairways.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFiji and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos