Visit The Gambia
Official tourism portal for The Smiling Coast.
Visit The Gambia at a glance
Visit The Gambia is a travel website and one of the most visited sites in Gambia, currently ranked #9 in the country. It was founded in 2001 and is headquartered in Banjul, The Gambia. Today Visit The Gambia is owned by Gambia Tourism Board. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through public funding. Its closest rivals include accessgambia.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.1 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Gambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Gambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Gambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| visit the gambia | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Gambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Gambia
Company information
- Website
- visitthegambia.gm
- Sector
- Travel
- Owner
- Gambia Tourism Board
- Owner type
- Public institution
- Founded
- 2001
- Headquarters
- Banjul, The Gambia
- Ownership
- Gambia Tourism Board controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public institution
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Visit The Gambia operates a travel booking platform focused on Gambia. Official tourism portal for The Smiling Coast. Revenue comes mainly from public funding, supported by the other lines listed below.
- Public funding
International presence
- Primary market
- Gambia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Gambia)
- #9 in this index
- Sector rank
- Leading travel site in Gambia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| accessgambia.com | ≈ 0.1 million / month | #10 class competitor | — |
What is Visit The Gambia?
Visit The Gambia (visitthegambia.gm) is a travel booking platform serving users in Gambia. Official tourism portal for The Smiling Coast. It ranks #9 among the most visited websites in the country in this index, within the travel category.
Who owns Visit The Gambia?
The site is operated by Gambia Tourism Board. The company was established in 2001 and is headquartered in Banjul, The Gambia.
Traffic and audience
Traffic estimates place Visit The Gambia at roughly 0.1 million visits per month, about 0 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Visit The Gambia makes money
Revenue comes primarily from public funding, alongside .
Competitors in Gambia
Its closest rivals include accessgambia.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Visit The Gambia is founded in Banjul, The Gambia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Gambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Visit The Gambia?
Visit The Gambia is operated by Gambia Tourism Board. Public institution structure, based on public filings and press reporting.
Where is Visit The Gambia headquartered?
Visit The Gambia is headquartered in Banjul, The Gambia.
When was Visit The Gambia founded?
Visit The Gambia was founded in 2001.
What is Visit The Gambia's revenue?
Visit The Gambia does not publish standalone revenue; income comes from public funding.
Who are Visit The Gambia's competitors?
Main competitors in Gambia include accessgambia.com.
How does Visit The Gambia make money?
Mainly public funding.
Is Visit The Gambia publicly traded?
Visit The Gambia's ownership: Public institution.
How many visitors does Visit The Gambia get?
Third-party estimates place Visit The Gambia at roughly 0.1 million visits per month, mostly from Gambia, with 71% mobile traffic.
Is Visit The Gambia safe?
Visit The Gambia is an established travel site founded in 2001 and ranked #9 in Gambia; use the official domain visitthegambia.gm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsvisitthegambia.gm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos