Africell Gambia
Leading mobile operator in The Gambia.
Africell Gambia at a glance
Africell Gambia is a telecom website and one of the most visited sites in Gambia, currently ranked #5 in the country. It was founded in 2001 and is headquartered in Banjul, The Gambia. Today Africell Gambia is owned by Africell Group. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through subscriptions. Its closest rivals include gamcel.gm, qcell.gm.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.2 million / month | +2% |
| Q2 | ≈ 0.2 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.3 million / month | +6% |
Traffic sources
- Direct60%
- Organic search28%
- Paid search6%
- Referral4%
- Social2%
Audience & demographics
- Men52%
- Women48%
- Age 25-3428%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Gambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Gambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Gambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| africell gambia | 1 | Very high | Dominant |
| mobile plans | Top 10 | High | — |
| bill payment | Top 10 | High | — |
| internet packages | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Gambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 80% mobile
- Position in country
- Among the leading telecom apps in Gambia
Company information
- Website
- africell.gm
- Sector
- Telecom
- Owner
- Africell Group
- Owner type
- Private multinational
- Founded
- 2001
- Headquarters
- Banjul, The Gambia
- Ownership
- Africell Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private multinational
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Africell Gambia operates a telecom operator focused on Gambia. Leading mobile operator in The Gambia. Revenue comes mainly from subscriptions, supported by the other lines listed below.
- Subscriptions
Related deals on Amazon
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International presence
- Primary market
- Gambia
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Gambia)
- #5 in this index
- Sector rank
- Leading telecom site in Gambia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| gamcel.gm | ≈ 0.1 million / month | #6 class competitor | — |
| qcell.gm | ≈ 0.1 million / month | #7 class competitor | — |
What is Africell Gambia?
Africell Gambia (africell.gm) is a telecom operator serving users in Gambia. Leading mobile operator in The Gambia. It ranks #5 among the most visited websites in the country in this index, within the telecom category.
Who owns Africell Gambia?
The site is operated by Africell Group. The company was established in 2001 and is headquartered in Banjul, The Gambia.
Traffic and audience
Traffic estimates place Africell Gambia at roughly 0.3 million visits per month, about 0 million per day. Around 80% mobile of sessions come from mobile devices, and visitors view about 5.4 pages per visit with an average session of 6 min.
How Africell Gambia makes money
Revenue comes primarily from subscriptions, alongside .
Competitors in Gambia
Its closest rivals include gamcel.gm, qcell.gm.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2001
Africell Gambia is founded in Banjul, The Gambia.
- Growth phase
Expands its telecom offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Gambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Self-service billing and plan management
- Nationwide network coverage
- Bundled mobile, internet and TV offers
- Digital top-up and support channels
Cons
- Contract terms and early-exit fees
- Support queues at peak times
- Pricing complexity across bundles
- Coverage gaps in rural areas
Key statistics
Frequently asked questions
Who owns Africell Gambia?
Africell Gambia is operated by Africell Group. Private multinational structure, based on public filings and press reporting.
Where is Africell Gambia headquartered?
Africell Gambia is headquartered in Banjul, The Gambia.
When was Africell Gambia founded?
Africell Gambia was founded in 2001.
What is Africell Gambia's revenue?
Africell Gambia does not publish standalone revenue; income comes from subscriptions.
Who are Africell Gambia's competitors?
Main competitors in Gambia include gamcel.gm, qcell.gm.
How does Africell Gambia make money?
Mainly subscriptions.
Is Africell Gambia publicly traded?
No — Africell Gambia is not listed as an independent public company; it is operated by Africell Group.
How many visitors does Africell Gambia get?
Third-party estimates place Africell Gambia at roughly 0.3 million visits per month, mostly from Gambia, with 80% mobile traffic.
Is Africell Gambia safe?
Africell Gambia is an established telecom site founded in 2001 and ranked #5 in Gambia; use the official domain africell.gm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsafricell.gm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos