Government#4 in Gambia

Government of The Gambia

Official government portal and e-services.

gov.gm ↗Updated September 2026

Government of The Gambia at a glance

Government of The Gambia is a government website and one of the most visited sites in Gambia, currently ranked #4 in the country. It was founded in 1965 and is headquartered in Banjul, The Gambia. Today Government of The Gambia is owned by Government of The Gambia. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through public funding.

Traffic statistics

≈ 0.3 million
Monthly visits
≈ 0.1 million
Weekly visits
≈ 0 million
Daily visits
≈ 0.1 million / month
Unique visitors
#4 in Gambia
Country rank
≈ 4.6
Pages / visit
≈ 6 min
Avg. visit
≈ 43%
Bounce rate
≈ 69% mobile
Mobile traffic
≈ 1
Visits per second
#4
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 0.2 million / month+2%
Q2≈ 0.2 million / month+3%
Q3≈ 0.3 million / month+3%
Q4≈ 0.3 million / month+6%

Traffic sources

  • Direct49%
  • Organic search40%
  • Referral7%
  • Social3%
  • Email1%

Audience & demographics

  • Men51%
  • Women49%
  • Age 25-3427%
  • Age 35-4426%
  • Age 45-5423%

The audience is concentrated in Gambia, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Gambia94%

    Home market

  • Diaspora and neighbouring markets3%
  • Europe1%
  • North America1%
  • Rest of world1%

SEO profile

Estimated organic traffic
≈ 0.1 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Gambia

Top organic keywords

KeywordPositionVolumeTraffic share
government of the gambia1Very highDominant
official applicationTop 10High—
tax paymentTop 10High—
id documentTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

Accessible HTML front endIdentity verification servicePostgreSQLHardened WAF

Advertising & analytics technologies

First-party analytics only

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 69% mobile
Position in country
Among the leading government apps in Gambia

Company information

Website
gov.gm
Sector
Government
Owner
Government of The Gambia
Owner type
Public institution
Founded
1965
Headquarters
Banjul, The Gambia
Ownership
Government of The Gambia controls the platform. Ownership details are based on public filings and press reporting.
Languages
English
Top traffic sources
direct, organic search, referral

Financials

Revenue
Not publicly disclosed
Ownership
Public institution
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Government of The Gambia operates an official government service portal focused on Gambia. Official government portal and e-services. Revenue comes mainly from public funding, supported by the other lines listed below.

  • Public funding

International presence

Primary market
Gambia
Expansion
Regional and diaspora audiences beyond the home market

Customer statistics

≈ 0.1 million / month
Monthly reach
≈ 4.6 pages per visit, ≈ 6 min average session
Engagement

Website rankings

Country rank (Gambia)
#4 in this index
Sector rank
Leading government site in Gambia

What is Government of The Gambia?

Government of The Gambia (gov.gm) is an official government service portal serving users in Gambia. Official government portal and e-services. It ranks #4 among the most visited websites in the country in this index, within the government category.

Who owns Government of The Gambia?

The site is operated by Government of The Gambia. The company was established in 1965 and is headquartered in Banjul, The Gambia.

Traffic and audience

Traffic estimates place Government of The Gambia at roughly 0.3 million visits per month, about 0 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.

How Government of The Gambia makes money

Revenue comes primarily from public funding, alongside .

Competitors in Gambia

It competes with other government platforms active in the local market.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1965

    Government of The Gambia is founded in Banjul, The Gambia.

  2. Growth phase

    Expands its government offering and moves to a mobile-first product.

  3. Today

    Ranks #4 among the most visited websites in Gambia.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Official source for public services and documents
  • Digital identity login replaces office visits
  • No advertising or tracking clutter
  • Accessible design requirements

Cons

  • Navigation across departments is confusing
  • Peak-time queues and downtime
  • Some services still require paper steps
  • Support channels are limited

Key statistics

Founded1965
HeadquartersBanjul, The Gambia
Monthly visits≈ 0.3 million
Country rank#4 in Gambia
SectorGovernment
Primary marketGambia
Founded1965
Monthly visits≈ 0.3 million

Frequently asked questions

Who owns Government of The Gambia?

Government of The Gambia is operated by Government of The Gambia. Public institution structure, based on public filings and press reporting.

Where is Government of The Gambia headquartered?

Government of The Gambia is headquartered in Banjul, The Gambia.

When was Government of The Gambia founded?

Government of The Gambia was founded in 1965.

What is Government of The Gambia's revenue?

Government of The Gambia does not publish standalone revenue; income comes from public funding.

How does Government of The Gambia make money?

Mainly public funding.

Is Government of The Gambia publicly traded?

Government of The Gambia's ownership: Public institution.

How many visitors does Government of The Gambia get?

Third-party estimates place Government of The Gambia at roughly 0.3 million visits per month, mostly from Gambia, with 69% mobile traffic.

Is Government of The Gambia safe?

Government of The Gambia is an established government site founded in 1965 and ranked #4 in Gambia; use the official domain gov.gm and HTTPS.

Popular searches

government of the gambiagovernment of the gambia logingovernment of the gambia appwho owns government of the gambiais government of the gambia safe

Data sources & confidence

  • Company website and public announcements
    gov.gm
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Gambia and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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