Trust Bank Gambia
Leading commercial bank in The Gambia.
Trust Bank Gambia at a glance
Trust Bank Gambia is a finance & banking website and one of the most visited sites in Gambia, currently ranked #7 in the country. It was founded in 1997 and is headquartered in Banjul, The Gambia. Today Trust Bank Gambia is owned by Trust Bank Ltd. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through net interest income, fees and commissions. Its closest rivals include ecobank.com/gm, gtbank.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.1 million / month | +2% |
| Q2 | ≈ 0.1 million / month | +3% |
| Q3 | ≈ 0.1 million / month | +3% |
| Q4 | ≈ 0.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Gambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Gambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Gambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| trust bank gambia | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Gambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Gambia
Company information
- Website
- trustbank.gm
- Sector
- Finance & Banking
- Owner
- Trust Bank Ltd
- Owner type
- Private bank
- Founded
- 1997
- Headquarters
- Banjul, The Gambia
- Employees
- 300+
- Ownership
- Trust Bank Ltd controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private bank
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Trust Bank Gambia operates a bank and digital financial platform focused on Gambia. Leading commercial bank in The Gambia. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
International presence
- Primary market
- Gambia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Gambia)
- #7 in this index
- Sector rank
- Leading finance & banking site in Gambia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ecobank.com/gm | ≈ 0.1 million / month | #8 class competitor | — |
| gtbank.com | ≈ 0.1 million / month | #9 class competitor | — |
What is Trust Bank Gambia?
Trust Bank Gambia (trustbank.gm) is a bank and digital financial platform serving users in Gambia. Leading commercial bank in The Gambia. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Trust Bank Gambia?
The site is operated by Trust Bank Ltd. The company was established in 1997 and is headquartered in Banjul, The Gambia. It employs around 300+.
Traffic and audience
Traffic estimates place Trust Bank Gambia at roughly 0.1 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Trust Bank Gambia makes money
Revenue comes primarily from net interest income, alongside fees and commissions.
Competitors in Gambia
Its closest rivals include ecobank.com/gm, gtbank.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1997
Trust Bank Gambia is founded in Banjul, The Gambia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Gambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Trust Bank Gambia?
Trust Bank Gambia is operated by Trust Bank Ltd. Private bank structure, based on public filings and press reporting.
Where is Trust Bank Gambia headquartered?
Trust Bank Gambia is headquartered in Banjul, The Gambia.
When was Trust Bank Gambia founded?
Trust Bank Gambia was founded in 1997.
How many employees does Trust Bank Gambia have?
Trust Bank Gambia employs approximately 300+ people.
What is Trust Bank Gambia's revenue?
Trust Bank Gambia does not publish standalone revenue; income comes from net interest income, fees and commissions.
Who are Trust Bank Gambia's competitors?
Main competitors in Gambia include ecobank.com/gm, gtbank.com.
How does Trust Bank Gambia make money?
Mainly net interest income, fees and commissions.
Is Trust Bank Gambia publicly traded?
No — Trust Bank Gambia is not listed as an independent public company; it is operated by Trust Bank Ltd.
How many visitors does Trust Bank Gambia get?
Third-party estimates place Trust Bank Gambia at roughly 0.1 million visits per month, mostly from Gambia, with 82% mobile traffic.
Is Trust Bank Gambia safe?
Trust Bank Gambia is an established finance & banking site founded in 1997 and ranked #7 in Gambia; use the official domain trustbank.gm and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementstrustbank.gm
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos