Education#10 in Gambia

University of The Gambia

National university with online admissions.

utg.edu.gm ↗Updated September 2026

University of The Gambia at a glance

University of The Gambia is an education website and one of the most visited sites in Gambia, currently ranked #10 in the country. It was founded in 1999 and is headquartered in Brikama, The Gambia. Today University of The Gambia is owned by Government of The Gambia. Our estimates put its audience at ≈ 0.1 million visits per month. The business earns money mainly through tuition fees, public funding.

Traffic statistics

≈ 0.1 million
Monthly visits
≈ 0 million
Weekly visits
≈ 0 million
Daily visits
≈ 0 million / month
Unique visitors
#10 in Gambia
Country rank
≈ 5.2
Pages / visit
≈ 9 min
Avg. visit
≈ 40%
Bounce rate
≈ 66% mobile
Mobile traffic
≈ 1
Visits per second
#10
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 0.1 million / month+2%
Q2≈ 0.1 million / month+3%
Q3≈ 0.1 million / month+3%
Q4≈ 0.1 million / month+6%

Traffic sources

  • Organic search44%
  • Direct36%
  • Referral10%
  • Social6%
  • Paid4%

Audience & demographics

  • Women51%
  • Men49%
  • Age 18-2434%
  • Age 25-3427%
  • Age 35-4419%

The audience is concentrated in Gambia, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Gambia86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 0 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Gambia

Top organic keywords

KeywordPositionVolumeTraffic share
university of the gambia1Very highDominant
exam resultsTop 10High—
past papersTop 10High—
online coursesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / LMS backendVideo deliveryPostgreSQLCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 66% mobile
Position in country
Among the leading education apps in Gambia

Company information

Website
utg.edu.gm
Sector
Education
Owner
Government of The Gambia
Owner type
Public institution
Founded
1999
Headquarters
Brikama, The Gambia
Ownership
Government of The Gambia controls the platform. Ownership details are based on public filings and press reporting.
Languages
English
Top traffic sources
organic search, direct, referral

Financials

Revenue
Not publicly disclosed
Ownership
Public institution
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

University of The Gambia operates an education platform focused on Gambia. National university with online admissions. Revenue comes mainly from tuition fees, supported by the other lines listed below.

  • Tuition fees
  • Public funding

Related deals on Amazon

International presence

Primary market
Gambia
Expansion
Regional and diaspora audiences beyond the home market

Customer statistics

≈ 0 million / month
Monthly reach
≈ 5.2 pages per visit, ≈ 9 min average session
Engagement

Website rankings

Country rank (Gambia)
#10 in this index
Sector rank
Leading education site in Gambia

What is University of The Gambia?

University of The Gambia (utg.edu.gm) is an education platform serving users in Gambia. National university with online admissions. It ranks #10 among the most visited websites in the country in this index, within the education category.

Who owns University of The Gambia?

The site is operated by Government of The Gambia. The company was established in 1999 and is headquartered in Brikama, The Gambia.

Traffic and audience

Traffic estimates place University of The Gambia at roughly 0.1 million visits per month, about 0 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.

How University of The Gambia makes money

Revenue comes primarily from tuition fees, alongside public funding.

Competitors in Gambia

It competes with other education platforms active in the local market.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1999

    University of The Gambia is founded in Brikama, The Gambia.

  2. Growth phase

    Expands its education offering and moves to a mobile-first product.

  3. Today

    Ranks #10 among the most visited websites in Gambia.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Free or low-cost access to study material
  • Content aligned with the national curriculum
  • Works on low-end devices
  • Exam and result services in one place

Cons

  • Peak-period slowdowns around exam dates
  • Uneven content quality between subjects
  • Limited personalised feedback
  • Some features locked behind subscriptions

Key statistics

Founded1999
HeadquartersBrikama, The Gambia
Monthly visits≈ 0.1 million
Country rank#10 in Gambia
SectorEducation
Primary marketGambia
Founded1999
Monthly visits≈ 0.1 million

Frequently asked questions

Who owns University of The Gambia?

University of The Gambia is operated by Government of The Gambia. Public institution structure, based on public filings and press reporting.

Where is University of The Gambia headquartered?

University of The Gambia is headquartered in Brikama, The Gambia.

When was University of The Gambia founded?

University of The Gambia was founded in 1999.

What is University of The Gambia's revenue?

University of The Gambia does not publish standalone revenue; income comes from tuition fees, public funding.

How does University of The Gambia make money?

Mainly tuition fees, public funding.

Is University of The Gambia publicly traded?

University of The Gambia's ownership: Public institution.

How many visitors does University of The Gambia get?

Third-party estimates place University of The Gambia at roughly 0.1 million visits per month, mostly from Gambia, with 66% mobile traffic.

Is University of The Gambia safe?

University of The Gambia is an established education site founded in 1999 and ranked #10 in Gambia; use the official domain utg.edu.gm and HTTPS.

Popular searches

university of the gambiauniversity of the gambia loginuniversity of the gambia appwho owns university of the gambiais university of the gambia safe

Data sources & confidence

  • Company website and public announcements
    utg.edu.gm
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Gambia and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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