Ecobank Gambia
Commercial banking institution delivering retail, corporate digital banking, and regional transfers.
Ecobank Gambia at a glance
Ecobank Gambia is a finance & banking website and one of the most visited sites in Gambia, currently ranked #8 in the country. It was founded in 2007 by ETI Group and is headquartered in Banjul, Gambia. Today Ecobank Gambia is owned by Ecobank Transnational Incorporated. Our estimates put its audience at ≈ 0.3 million visits per month. The business earns money mainly through banking interest margins, service fees. Its closest rivals include trustbank.gm, agib.gm.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.3 million / month | +2% |
| Q2 | ≈ 0.3 million / month | +3% |
| Q3 | ≈ 0.3 million / month | +3% |
| Q4 | ≈ 0.4 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Gambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Gambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Gambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ecobank gambia | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Gambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Gambia
Company information
- Website
- ecobank.com
- Sector
- Finance & Banking
- Owner
- Ecobank Transnational Incorporated
- Owner type
- Public company
- Founders
- ETI Group
- Founded
- 2007
- Headquarters
- Banjul, Gambia
- Employees
- 200+
- Ownership
- Ecobank Transnational Incorporated controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $25 million annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $25 million annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ecobank Gambia operates a bank and digital financial platform focused on Gambia. Commercial banking institution delivering retail, corporate digital banking, and regional transfers. Revenue comes mainly from banking interest margins, supported by the other lines listed below.
- Banking Interest Margins
- Service Fees
Products & services
International presence
- Primary market
- Gambia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Gambia)
- #8 in this index
- Sector rank
- Leading finance & banking site in Gambia
- Global rank
- 165000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| trustbank.gm | ≈ 0.2 million / month | #9 class competitor | — |
| agib.gm | ≈ 0.2 million / month | #10 class competitor | — |
What is Ecobank Gambia?
Ecobank Gambia (ecobank.com) is a bank and digital financial platform serving users in Gambia. Commercial banking institution delivering retail, corporate digital banking, and regional transfers. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Ecobank Gambia?
The site is operated by Ecobank Transnational Incorporated, founded by ETI Group. The company was established in 2007 and is headquartered in Banjul, Gambia. It employs around 200+.
Traffic and audience
Traffic estimates place Ecobank Gambia at roughly 0.3 million visits per month, about 0 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Ecobank Gambia makes money
Revenue comes primarily from banking interest margins, alongside service fees.
Competitors in Gambia
Its closest rivals include trustbank.gm, agib.gm.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
Ecobank Gambia is founded in Banjul, Gambia.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Gambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Ecobank Gambia?
Ecobank Gambia is operated by Ecobank Transnational Incorporated. Public company structure, based on public filings and press reporting.
Where is Ecobank Gambia headquartered?
Ecobank Gambia is headquartered in Banjul, Gambia.
When was Ecobank Gambia founded?
Ecobank Gambia was founded in 2007 by ETI Group.
How many employees does Ecobank Gambia have?
Ecobank Gambia employs approximately 200+ people.
What is Ecobank Gambia's revenue?
Ecobank Gambia's revenue: ≈ $25 million annual revenue (est.).
Who are Ecobank Gambia's competitors?
Main competitors in Gambia include trustbank.gm, agib.gm.
How does Ecobank Gambia make money?
Mainly banking interest margins, service fees.
Is Ecobank Gambia publicly traded?
Ecobank Gambia's ownership: Public company.
How many visitors does Ecobank Gambia get?
Third-party estimates place Ecobank Gambia at roughly 0.3 million visits per month, mostly from Gambia, with 82% mobile traffic.
Is Ecobank Gambia safe?
Ecobank Gambia is an established finance & banking site founded in 2007 and ranked #8 in Gambia; use the official domain ecobank.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsecobank.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos