First National Bank (FNB)
Major financial institution in South Africa renowned for digital mobile banking innovation.
First National Bank at a glance
First National Bank is a finance & banking website and one of the most visited sites in South Africa, currently ranked #7 in the country. It was founded in 1838 by Eastern Province Bank and is headquartered in Johannesburg, South Africa. Today First National Bank is owned by FirstRand Limited. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through interest margins, ebucks partner commissions. Its closest rivals include standardbank.co.za, capitecbank.co.za.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in South Africa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Africa86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Africa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| first national bank (fnb) | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Africa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in South Africa
Company information
- Website
- fnb.co.za
- Sector
- Finance & Banking
- Owner
- FirstRand Limited
- Owner type
- Public company
- Founders
- Eastern Province Bank
- Founded
- 1838
- Headquarters
- Johannesburg, South Africa
- Employees
- 30,000+
- Ownership
- FirstRand Limited controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $7.8 billion annual revenue (est.)
- Languages
- English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- ≈ $7.8 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
First National Bank (FNB) operates a bank and digital financial platform focused on South Africa. Major financial institution in South Africa renowned for digital mobile banking innovation. Revenue comes mainly from interest margins, supported by the other lines listed below.
- Interest Margins
- eBucks Partner Commissions
Products & services
International presence
- Primary market
- South Africa
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Africa)
- #7 in this index
- Sector rank
- Leading finance & banking site in South Africa
- Global rank
- 2100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| standardbank.co.za | ≈ 16.8 million / month | #8 class competitor | — |
| capitecbank.co.za | ≈ 12.6 million / month | #9 class competitor | — |
What is First National Bank (FNB)?
First National Bank (FNB) (fnb.co.za) is a bank and digital financial platform serving users in South Africa. Major financial institution in South Africa renowned for digital mobile banking innovation. It ranks #7 among the most visited websites in the country in this index, within the finance & banking category.
Who owns First National Bank (FNB)?
The site is operated by FirstRand Limited, founded by Eastern Province Bank. The company was established in 1838 and is headquartered in Johannesburg, South Africa. It employs around 30,000+.
Traffic and audience
Traffic estimates place First National Bank (FNB) at roughly 28 million visits per month, about 0.9 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How First National Bank (FNB) makes money
Revenue comes primarily from interest margins, alongside ebucks partner commissions.
Competitors in South Africa
Its closest rivals include standardbank.co.za, capitecbank.co.za.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1838
First National Bank (FNB) is founded in Johannesburg, South Africa.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in South Africa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns First National Bank (FNB)?
First National Bank (FNB) is operated by FirstRand Limited. Public company structure, based on public filings and press reporting.
Where is First National Bank (FNB) headquartered?
First National Bank (FNB) is headquartered in Johannesburg, South Africa.
When was First National Bank (FNB) founded?
First National Bank (FNB) was founded in 1838 by Eastern Province Bank.
How many employees does First National Bank (FNB) have?
First National Bank (FNB) employs approximately 30,000+ people.
What is First National Bank (FNB)'s revenue?
First National Bank (FNB)'s revenue: ≈ $7.8 billion annual revenue (est.).
Who are First National Bank (FNB)'s competitors?
Main competitors in South Africa include standardbank.co.za, capitecbank.co.za.
How does First National Bank (FNB) make money?
Mainly interest margins, ebucks partner commissions.
Is First National Bank (FNB) publicly traded?
First National Bank (FNB)'s ownership: Public company.
How many visitors does First National Bank (FNB) get?
Third-party estimates place First National Bank (FNB) at roughly 28 million visits per month, mostly from South Africa, with 82% mobile traffic.
Is First National Bank (FNB) safe?
First National Bank (FNB) is an established finance & banking site founded in 1838 and ranked #7 in South Africa; use the official domain fnb.co.za and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfnb.co.za
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Africa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos