Pick n Pay
Major grocery retailer with online shopping and same-day delivery.
Pick n Pay at a glance
Pick n Pay is a food & delivery website and one of the most visited sites in South Africa, currently ranked #10 in the country. It was founded in 1967 and is headquartered in Cape Town, South Africa. Today Pick n Pay is owned by Pick n Pay Stores Limited. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through grocery sales, delivery fees, smart shopper loyalty partnerships. Its closest rivals include woolworths.co.za, checkers.co.za, shoprite.co.za.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in South Africa, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- South Africa86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- South Africa
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pick n pay | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the South Africa web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in South Africa
Company information
- Website
- pnp.co.za
- Sector
- Food & Delivery
- Owner
- Pick n Pay Stores Limited
- Owner type
- Public company (JSE: PIK)
- Founded
- 1967
- Headquarters
- Cape Town, South Africa
- Employees
- 40,000+
- Ownership
- Pick n Pay Stores Limited controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (JSE: PIK)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pick n Pay operates a food and grocery delivery platform focused on South Africa. Major grocery retailer with online shopping and same-day delivery. Revenue comes mainly from grocery sales, supported by the other lines listed below.
- Grocery sales
- Delivery fees
- Smart Shopper loyalty partnerships
International presence
- Primary market
- South Africa
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (South Africa)
- #10 in this index
- Sector rank
- Leading food & delivery site in South Africa
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| woolworths.co.za | ≈ 3.6 million / month | #11 class competitor | — |
| checkers.co.za | ≈ 2.7 million / month | #12 class competitor | — |
| shoprite.co.za | ≈ 1.8 million / month | #13 class competitor | — |
What is Pick n Pay?
Pick n Pay (pnp.co.za) is a food and grocery delivery platform serving users in South Africa. Major grocery retailer with online shopping and same-day delivery. It ranks #10 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Pick n Pay?
The site is operated by Pick n Pay Stores Limited. The company was established in 1967 and is headquartered in Cape Town, South Africa. It employs around 40,000+.
Traffic and audience
Traffic estimates place Pick n Pay at roughly 6 million visits per month, about 0.2 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Pick n Pay makes money
Revenue comes primarily from grocery sales, alongside delivery fees, smart shopper loyalty partnerships.
Competitors in South Africa
Its closest rivals include woolworths.co.za, checkers.co.za, shoprite.co.za.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1967
Pick n Pay is founded in Cape Town, South Africa.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in South Africa.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Pick n Pay?
Pick n Pay is operated by Pick n Pay Stores Limited. Public company (JSE: PIK) structure, based on public filings and press reporting.
Where is Pick n Pay headquartered?
Pick n Pay is headquartered in Cape Town, South Africa.
When was Pick n Pay founded?
Pick n Pay was founded in 1967.
How many employees does Pick n Pay have?
Pick n Pay employs approximately 40,000+ people.
What is Pick n Pay's revenue?
Pick n Pay does not publish standalone revenue; income comes from grocery sales, delivery fees, smart shopper loyalty partnerships.
Who are Pick n Pay's competitors?
Main competitors in South Africa include woolworths.co.za, checkers.co.za, shoprite.co.za.
How does Pick n Pay make money?
Mainly grocery sales, delivery fees, smart shopper loyalty partnerships.
Is Pick n Pay publicly traded?
Pick n Pay's ownership: Public company (JSE: PIK).
How many visitors does Pick n Pay get?
Third-party estimates place Pick n Pay at roughly 6 million visits per month, mostly from South Africa, with 89% mobile traffic.
Is Pick n Pay safe?
Pick n Pay is an established food & delivery site founded in 1967 and ranked #10 in South Africa; use the official domain pnp.co.za and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspnp.co.za
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSouth Africa and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos