Rappi
Colombian-born super app for delivery, groceries and payments.
Rappi at a glance
Rappi is a food & delivery website and one of the most visited sites in Colombia, currently ranked #8 in the country. It was founded in 2015 by Simón Borrero, Sebastián Mejía, Felipe Villamarín and is headquartered in Bogotá, Colombia. Today Rappi is owned by Rappi Inc.. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through delivery fees, restaurant commissions, rappipro subscriptions. Its closest rivals include ifood.com, ubereats.com, didiglobal.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Direct62%
- Organic search22%
- Paid search9%
- Social5%
- Referral2%
Audience & demographics
- Men51%
- Women49%
- Age 18-2429%
- Age 25-3433%
- Age 35-4420%
The audience is concentrated in Colombia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Colombia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Colombia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| rappi | 1 | Very high | Dominant |
| food delivery | Top 10 | High | — |
| grocery delivery | Top 10 | High | — |
| discount code | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Colombia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 89% mobile
- Position in country
- Among the leading food & delivery apps in Colombia
Company information
- Website
- rappi.com
- Sector
- Food & Delivery
- Owner
- Rappi Inc.
- Owner type
- Private venture-backed company
- Founders
- Simón Borrero, Sebastián Mejía, Felipe Villamarín
- Founded
- 2015
- Headquarters
- Bogotá, Colombia
- Employees
- 5,000+
- Ownership
- Rappi Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish, Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private venture-backed company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Rappi operates a food and grocery delivery platform focused on Colombia. Colombian-born super app for delivery, groceries and payments. Revenue comes mainly from delivery fees, supported by the other lines listed below.
- Delivery fees
- Restaurant commissions
- RappiPro subscriptions
- In-app advertising
- RappiPay financial services
Products & services
International presence
- Primary market
- Colombia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Colombia)
- #8 in this index
- Sector rank
- Leading food & delivery site in Colombia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ifood.com | ≈ 7.2 million / month | #9 class competitor | — |
| ubereats.com | ≈ 5.4 million / month | #10 class competitor | — |
| didiglobal.com | ≈ 3.6 million / month | #11 class competitor | — |
What is Rappi?
Rappi (rappi.com) is a food and grocery delivery platform serving users in Colombia. Colombian-born super app for delivery, groceries and payments. It ranks #8 among the most visited websites in the country in this index, within the food & delivery category.
Who owns Rappi?
The site is operated by Rappi Inc., founded by Simón Borrero, Sebastián Mejía, Felipe Villamarín. The company was established in 2015 and is headquartered in Bogotá, Colombia. It employs around 5,000+.
Traffic and audience
Traffic estimates place Rappi at roughly 12 million visits per month, about 0.4 million per day. Around 89% mobile of sessions come from mobile devices, and visitors view about 6.1 pages per visit with an average session of 5 min.
How Rappi makes money
Revenue comes primarily from delivery fees, alongside restaurant commissions, rappipro subscriptions, in-app advertising, rappipay financial services.
Competitors in Colombia
Its closest rivals include ifood.com, ubereats.com, didiglobal.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2015
Rappi is founded in Bogotá, Colombia.
- Growth phase
Expands its food & delivery offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Colombia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide restaurant and store coverage in cities
- Fast delivery windows
- Frequent discounts and loyalty programmes
- Live order tracking
Cons
- Delivery and service fees add up
- Restaurant prices higher than in store
- Courier working conditions criticised
- Coverage thin outside major cities
Key statistics
Frequently asked questions
Who owns Rappi?
Rappi is operated by Rappi Inc.. Private venture-backed company structure, based on public filings and press reporting.
Where is Rappi headquartered?
Rappi is headquartered in Bogotá, Colombia.
When was Rappi founded?
Rappi was founded in 2015 by Simón Borrero, Sebastián Mejía, Felipe Villamarín.
How many employees does Rappi have?
Rappi employs approximately 5,000+ people.
What is Rappi's revenue?
Rappi does not publish standalone revenue; income comes from delivery fees, restaurant commissions, rappipro subscriptions, in-app advertising, rappipay financial services.
Who are Rappi's competitors?
Main competitors in Colombia include ifood.com, ubereats.com, didiglobal.com.
How does Rappi make money?
Mainly delivery fees, restaurant commissions, rappipro subscriptions, in-app advertising, rappipay financial services.
Is Rappi publicly traded?
No — Rappi is not listed as an independent public company; it is operated by Rappi Inc..
How many visitors does Rappi get?
Third-party estimates place Rappi at roughly 12 million visits per month, mostly from Colombia, with 89% mobile traffic.
Is Rappi safe?
Rappi is an established food & delivery site founded in 2015 and ranked #8 in Colombia; use the official domain rappi.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsrappi.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageColombia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos