Éxito
Online store of Colombia's largest retail chain.
Éxito at a glance
Éxito is an e-commerce website and one of the most visited sites in Colombia, currently ranked #4 in the country. It was founded in 1949 and is headquartered in Envigado, Colombia. Today Éxito is owned by Grupo Éxito. Our estimates put its audience at ≈ 18 million visits per month. The business earns money mainly through retail product sales, marketplace commissions, loyalty and financial services. Its closest rivals include falabella.com.co, alkosto.com, mercadolibre.com.co.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 16.9 million / month | +2% |
| Q2 | ≈ 17.5 million / month | +3% |
| Q3 | ≈ 18 million / month | +3% |
| Q4 | ≈ 19.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Colombia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Colombia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 5.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Colombia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| éxito | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Colombia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Colombia
Company information
- Website
- exito.com
- Sector
- E-commerce
- Owner
- Grupo Éxito
- Owner type
- Public company
- Founded
- 1949
- Headquarters
- Envigado, Colombia
- Employees
- 35,000+
- Ownership
- Grupo Éxito controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Éxito operates an online retail and marketplace platform focused on Colombia. Online store of Colombia's largest retail chain. Revenue comes mainly from retail product sales, supported by the other lines listed below.
- Retail product sales
- Marketplace commissions
- Loyalty and financial services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Colombia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Colombia)
- #4 in this index
- Sector rank
- Leading e-commerce site in Colombia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| falabella.com.co | ≈ 10.8 million / month | #5 class competitor | — |
| alkosto.com | ≈ 8.1 million / month | #6 class competitor | — |
| mercadolibre.com.co | ≈ 5.4 million / month | #7 class competitor | — |
What is Éxito?
Éxito (exito.com) is an online retail and marketplace platform serving users in Colombia. Online store of Colombia's largest retail chain. It ranks #4 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Éxito?
The site is operated by Grupo Éxito. The company was established in 1949 and is headquartered in Envigado, Colombia. It employs around 35,000+.
Traffic and audience
Traffic estimates place Éxito at roughly 18 million visits per month, about 0.6 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Éxito makes money
Revenue comes primarily from retail product sales, alongside marketplace commissions, loyalty and financial services.
Competitors in Colombia
Its closest rivals include falabella.com.co, alkosto.com, mercadolibre.com.co.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1949
Éxito is founded in Envigado, Colombia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Colombia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Éxito?
Éxito is operated by Grupo Éxito. Public company structure, based on public filings and press reporting.
Where is Éxito headquartered?
Éxito is headquartered in Envigado, Colombia.
When was Éxito founded?
Éxito was founded in 1949.
How many employees does Éxito have?
Éxito employs approximately 35,000+ people.
What is Éxito's revenue?
Éxito does not publish standalone revenue; income comes from retail product sales, marketplace commissions, loyalty and financial services.
Who are Éxito's competitors?
Main competitors in Colombia include falabella.com.co, alkosto.com, mercadolibre.com.co.
How does Éxito make money?
Mainly retail product sales, marketplace commissions, loyalty and financial services.
Is Éxito publicly traded?
Éxito's ownership: Public company.
How many visitors does Éxito get?
Third-party estimates place Éxito at roughly 18 million visits per month, mostly from Colombia, with 76% mobile traffic.
Is Éxito safe?
Éxito is an established e-commerce site founded in 1949 and ranked #4 in Colombia; use the official domain exito.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsexito.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageColombia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos