Mercado Libre Chile
Chile's biggest online marketplace.
Mercado Libre Chile at a glance
Mercado Libre Chile is an e-commerce website and one of the most visited sites in Chile, currently ranked #1 in the country. It was founded in 1999 and is headquartered in Santiago, Chile. Today Mercado Libre Chile is owned by MercadoLibre, Inc.. Our estimates put its audience at ≈ 48 million visits per month. The business earns money mainly through marketplace commissions, mercado pago payments, advertising. Its closest rivals include falabella.com, paris.cl, temu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 45.1 million / month | +2% |
| Q2 | ≈ 46.6 million / month | +3% |
| Q3 | ≈ 48 million / month | +3% |
| Q4 | ≈ 50.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Chile, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Chile86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 14.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Chile
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mercado libre chile | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Chile web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Chile
Company information
- Website
- mercadolibre.cl
- Sector
- E-commerce
- Owner
- MercadoLibre, Inc.
- Owner type
- Public company (NASDAQ: MELI)
- Founded
- 1999
- Headquarters
- Santiago, Chile
- Ownership
- MercadoLibre, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (NASDAQ: MELI)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mercado Libre Chile operates an online retail and marketplace platform focused on Chile. Chile's biggest online marketplace. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Mercado Pago payments
- Advertising
- Logistics fees
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Chile
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Chile)
- #1 in this index
- Sector rank
- Leading e-commerce site in Chile
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| falabella.com | ≈ 28.8 million / month | #2 class competitor | — |
| paris.cl | ≈ 21.6 million / month | #3 class competitor | — |
| temu.com | ≈ 14.4 million / month | #4 class competitor | — |
What is Mercado Libre Chile?
Mercado Libre Chile (mercadolibre.cl) is an online retail and marketplace platform serving users in Chile. Chile's biggest online marketplace. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Mercado Libre Chile?
The site is operated by MercadoLibre, Inc.. The company was established in 1999 and is headquartered in Santiago, Chile.
Traffic and audience
Traffic estimates place Mercado Libre Chile at roughly 48 million visits per month, about 1.6 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Mercado Libre Chile makes money
Revenue comes primarily from marketplace commissions, alongside mercado pago payments, advertising, logistics fees.
Competitors in Chile
Its closest rivals include falabella.com, paris.cl, temu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Mercado Libre Chile is founded in Santiago, Chile.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Chile.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Mercado Libre Chile?
Mercado Libre Chile is operated by MercadoLibre, Inc.. Public company (NASDAQ: MELI) structure, based on public filings and press reporting.
Where is Mercado Libre Chile headquartered?
Mercado Libre Chile is headquartered in Santiago, Chile.
When was Mercado Libre Chile founded?
Mercado Libre Chile was founded in 1999.
What is Mercado Libre Chile's revenue?
Mercado Libre Chile does not publish standalone revenue; income comes from marketplace commissions, mercado pago payments, advertising, logistics fees.
Who are Mercado Libre Chile's competitors?
Main competitors in Chile include falabella.com, paris.cl, temu.com.
How does Mercado Libre Chile make money?
Mainly marketplace commissions, mercado pago payments, advertising, logistics fees.
Is Mercado Libre Chile publicly traded?
Mercado Libre Chile's ownership: Public company (NASDAQ: MELI).
How many visitors does Mercado Libre Chile get?
Third-party estimates place Mercado Libre Chile at roughly 48 million visits per month, mostly from Chile, with 76% mobile traffic.
Is Mercado Libre Chile safe?
Mercado Libre Chile is an established e-commerce site founded in 1999 and ranked #1 in Chile; use the official domain mercadolibre.cl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmercadolibre.cl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChile and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos