Skroutz
Greece's dominant price comparison engine and marketplace.
Skroutz at a glance
Skroutz is an e-commerce website and one of the most visited sites in Greece, currently ranked #3 in the country. It was founded in 2005 by Giorgos Hadjigeorgiou, Vassilis Kliris, Kimonas Zorbas and is headquartered in Athens, Greece. Today Skroutz is owned by Skroutz S.A.. Our estimates put its audience at ≈ 35 million visits per month. The business earns money mainly through cost-per-click merchant fees, marketplace commissions, skroutz last mile delivery. Its closest rivals include bestprice.gr, public.gr, temu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 32.9 million / month | +2% |
| Q2 | ≈ 33.9 million / month | +3% |
| Q3 | ≈ 35 million / month | +3% |
| Q4 | ≈ 37.1 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Greece, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Greece86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 10.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Greece
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| skroutz | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Greece web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Greece
Company information
- Website
- skroutz.gr
- Sector
- E-commerce
- Owner
- Skroutz S.A.
- Owner type
- Private company (CVC-backed)
- Founders
- Giorgos Hadjigeorgiou, Vassilis Kliris, Kimonas Zorbas
- Founded
- 2005
- Headquarters
- Athens, Greece
- Employees
- 700+
- Ownership
- Skroutz S.A. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Greek
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company (CVC-backed)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Skroutz operates an online retail and marketplace platform focused on Greece. Greece's dominant price comparison engine and marketplace. Revenue comes mainly from cost-per-click merchant fees, supported by the other lines listed below.
- Cost-per-click merchant fees
- Marketplace commissions
- Skroutz Last Mile delivery
- Skroutz Plus subscriptions
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Greece
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Greece)
- #3 in this index
- Sector rank
- Leading e-commerce site in Greece
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bestprice.gr | ≈ 21 million / month | #4 class competitor | — |
| public.gr | ≈ 15.7 million / month | #5 class competitor | — |
| temu.com | ≈ 10.5 million / month | #6 class competitor | — |
What is Skroutz?
Skroutz (skroutz.gr) is an online retail and marketplace platform serving users in Greece. Greece's dominant price comparison engine and marketplace. It ranks #3 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Skroutz?
The site is operated by Skroutz S.A., founded by Giorgos Hadjigeorgiou, Vassilis Kliris, Kimonas Zorbas. The company was established in 2005 and is headquartered in Athens, Greece. It employs around 700+.
Traffic and audience
Traffic estimates place Skroutz at roughly 35 million visits per month, about 1.2 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Skroutz makes money
Revenue comes primarily from cost-per-click merchant fees, alongside marketplace commissions, skroutz last mile delivery, skroutz plus subscriptions.
Competitors in Greece
Its closest rivals include bestprice.gr, public.gr, temu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Skroutz is founded in Athens, Greece.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Greece.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Skroutz?
Skroutz is operated by Skroutz S.A.. Private company (CVC-backed) structure, based on public filings and press reporting.
Where is Skroutz headquartered?
Skroutz is headquartered in Athens, Greece.
When was Skroutz founded?
Skroutz was founded in 2005 by Giorgos Hadjigeorgiou, Vassilis Kliris, Kimonas Zorbas.
How many employees does Skroutz have?
Skroutz employs approximately 700+ people.
What is Skroutz's revenue?
Skroutz does not publish standalone revenue; income comes from cost-per-click merchant fees, marketplace commissions, skroutz last mile delivery, skroutz plus subscriptions.
Who are Skroutz's competitors?
Main competitors in Greece include bestprice.gr, public.gr, temu.com.
How does Skroutz make money?
Mainly cost-per-click merchant fees, marketplace commissions, skroutz last mile delivery, skroutz plus subscriptions.
Is Skroutz publicly traded?
No — Skroutz is not listed as an independent public company; it is operated by Skroutz S.A..
How many visitors does Skroutz get?
Third-party estimates place Skroutz at roughly 35 million visits per month, mostly from Greece, with 76% mobile traffic.
Is Skroutz safe?
Skroutz is an established e-commerce site founded in 2005 and ranked #3 in Greece; use the official domain skroutz.gr and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsskroutz.gr
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGreece and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos