Alza.cz
Czechia's largest online electronics and general retailer.
Alza.cz at a glance
Alza.cz is an e-commerce website and one of the most visited sites in Czechia, currently ranked #4 in the country. It was founded in 1994 by Aleš Zavoral and is headquartered in Prague, Czechia. Today Alza.cz is owned by Alza.cz a.s.. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through retail product sales, marketplace commissions, extended warranties and services. Its closest rivals include mall.cz, czc.cz, amazon.de.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Czechia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Czechia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Czechia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| alza.cz | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Czechia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Czechia
Company information
- Website
- alza.cz
- Sector
- E-commerce
- Owner
- Alza.cz a.s.
- Owner type
- Private company
- Founders
- Aleš Zavoral
- Founded
- 1994
- Headquarters
- Prague, Czechia
- Employees
- 3,000+
- Ownership
- Alza.cz a.s. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Czech, Slovak
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Alza.cz operates an online retail and marketplace platform focused on Czechia. Czechia's largest online electronics and general retailer. Revenue comes mainly from retail product sales, supported by the other lines listed below.
- Retail product sales
- Marketplace commissions
- Extended warranties and services
- Advertising
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Czechia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Czechia)
- #4 in this index
- Sector rank
- Leading e-commerce site in Czechia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mall.cz | ≈ 24 million / month | #5 class competitor | — |
| czc.cz | ≈ 18 million / month | #6 class competitor | — |
| amazon.de | ≈ 12 million / month | #7 class competitor | — |
What is Alza.cz?
Alza.cz (alza.cz) is an online retail and marketplace platform serving users in Czechia. Czechia's largest online electronics and general retailer. It ranks #4 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Alza.cz?
The site is operated by Alza.cz a.s., founded by Aleš Zavoral. The company was established in 1994 and is headquartered in Prague, Czechia. It employs around 3,000+.
Traffic and audience
Traffic estimates place Alza.cz at roughly 40 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Alza.cz makes money
Revenue comes primarily from retail product sales, alongside marketplace commissions, extended warranties and services, advertising.
Competitors in Czechia
Its closest rivals include mall.cz, czc.cz, amazon.de.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1994
Alza.cz is founded in Prague, Czechia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Czechia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Alza.cz?
Alza.cz is operated by Alza.cz a.s.. Private company structure, based on public filings and press reporting.
Where is Alza.cz headquartered?
Alza.cz is headquartered in Prague, Czechia.
When was Alza.cz founded?
Alza.cz was founded in 1994 by Aleš Zavoral.
How many employees does Alza.cz have?
Alza.cz employs approximately 3,000+ people.
What is Alza.cz's revenue?
Alza.cz does not publish standalone revenue; income comes from retail product sales, marketplace commissions, extended warranties and services, advertising.
Who are Alza.cz's competitors?
Main competitors in Czechia include mall.cz, czc.cz, amazon.de.
How does Alza.cz make money?
Mainly retail product sales, marketplace commissions, extended warranties and services, advertising.
Is Alza.cz publicly traded?
No — Alza.cz is not listed as an independent public company; it is operated by Alza.cz a.s..
How many visitors does Alza.cz get?
Third-party estimates place Alza.cz at roughly 40 million visits per month, mostly from Czechia, with 76% mobile traffic.
Is Alza.cz safe?
Alza.cz is an established e-commerce site founded in 1994 and ranked #4 in Czechia; use the official domain alza.cz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsalza.cz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCzechia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos