Seznam.cz
Czech search engine and portal that still competes with Google locally.
Seznam.cz at a glance
Seznam.cz is a technology website and one of the most visited sites in Czechia, currently ranked #1 in the country. It was founded in 1996 by Ivo Lukačovič and is headquartered in Prague, Czechia. Today Seznam.cz is owned by Seznam.cz, a.s.. Our estimates put its audience at ≈ 120 million visits per month. The business earns money mainly through search and display advertising, sklik ad network, email and portal services. Its closest rivals include google.com, idnes.cz.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 113 million / month | +2% |
| Q2 | ≈ 116 million / month | +3% |
| Q3 | ≈ 120 million / month | +3% |
| Q4 | ≈ 127 million / month | +6% |
Traffic sources
- Direct56%
- Organic search27%
- Referral9%
- Social5%
- Paid3%
Audience & demographics
- Men57%
- Women43%
- Age 25-3432%
- Age 35-4424%
- Age 18-2421%
The audience is concentrated in Czechia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Czechia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 36 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Czechia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| seznam.cz | 1 | Very high | Dominant |
| login | Top 10 | High | — |
| app download | Top 10 | High | — |
| pricing | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Czechia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading technology apps in Czechia
Company information
- Website
- seznam.cz
- Sector
- Technology
- Owner
- Seznam.cz, a.s.
- Owner type
- Private company
- Founders
- Ivo Lukačovič
- Founded
- 1996
- Headquarters
- Prague, Czechia
- Employees
- 1,500+
- Ownership
- Seznam.cz, a.s. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Czech
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Seznam.cz operates a technology platform focused on Czechia. Czech search engine and portal that still competes with Google locally. Revenue comes mainly from search and display advertising, supported by the other lines listed below.
- Search and display advertising
- Sklik ad network
- Email and portal services
- Mapy.cz partnerships
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Czechia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Czechia)
- #1 in this index
- Sector rank
- Leading technology site in Czechia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| google.com | ≈ 72 million / month | #2 class competitor | — |
| idnes.cz | ≈ 54 million / month | #3 class competitor | — |
What is Seznam.cz?
Seznam.cz (seznam.cz) is a technology platform serving users in Czechia. Czech search engine and portal that still competes with Google locally. It ranks #1 among the most visited websites in the country in this index, within the technology category.
Who owns Seznam.cz?
The site is operated by Seznam.cz, a.s., founded by Ivo Lukačovič. The company was established in 1996 and is headquartered in Prague, Czechia. It employs around 1,500+.
Traffic and audience
Traffic estimates place Seznam.cz at roughly 120 million visits per month, about 4 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 5.6 pages per visit with an average session of 5 min.
How Seznam.cz makes money
Revenue comes primarily from search and display advertising, alongside sklik ad network, email and portal services, mapy.cz partnerships.
Competitors in Czechia
Its closest rivals include google.com, idnes.cz.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Seznam.cz is founded in Prague, Czechia.
- Growth phase
Expands its technology offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Czechia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Fast, reliable core product used daily
- Deep local language and market support
- Strong developer and integration ecosystem
- Free tier with broad reach
Cons
- Data collection and privacy questions from advertising
- Feature set can be complex for new users
- Limited direct customer support
- Dependence on advertising revenue
Key statistics
Frequently asked questions
Who owns Seznam.cz?
Seznam.cz is operated by Seznam.cz, a.s.. Private company structure, based on public filings and press reporting.
Where is Seznam.cz headquartered?
Seznam.cz is headquartered in Prague, Czechia.
When was Seznam.cz founded?
Seznam.cz was founded in 1996 by Ivo Lukačovič.
How many employees does Seznam.cz have?
Seznam.cz employs approximately 1,500+ people.
What is Seznam.cz's revenue?
Seznam.cz does not publish standalone revenue; income comes from search and display advertising, sklik ad network, email and portal services, mapy.cz partnerships.
Who are Seznam.cz's competitors?
Main competitors in Czechia include google.com, idnes.cz.
How does Seznam.cz make money?
Mainly search and display advertising, sklik ad network, email and portal services, mapy.cz partnerships.
Is Seznam.cz publicly traded?
No — Seznam.cz is not listed as an independent public company; it is operated by Seznam.cz, a.s..
How many visitors does Seznam.cz get?
Third-party estimates place Seznam.cz at roughly 120 million visits per month, mostly from Czechia, with 68% mobile traffic.
Is Seznam.cz safe?
Seznam.cz is an established technology site founded in 1996 and ranked #1 in Czechia; use the official domain seznam.cz and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsseznam.cz
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageCzechia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos