Falabella
South America's largest department store chain online.
Falabella at a glance
Falabella is an e-commerce website and one of the most visited sites in Chile, currently ranked #3 in the country. It was founded in 1889 and is headquartered in Santiago, Chile. Today Falabella is owned by S.A.C.I. Falabella. Our estimates put its audience at ≈ 40 million visits per month. The business earns money mainly through retail sales, marketplace commissions, consumer credit (cmr). Its closest rivals include mercadolibre.cl, paris.cl, ripley.cl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 37.6 million / month | +2% |
| Q2 | ≈ 38.8 million / month | +3% |
| Q3 | ≈ 40 million / month | +3% |
| Q4 | ≈ 42.4 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Chile, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Chile86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 12 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Chile
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| falabella | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Chile web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Chile
Company information
- Website
- falabella.com
- Sector
- E-commerce
- Owner
- S.A.C.I. Falabella
- Owner type
- Public company
- Founded
- 1889
- Headquarters
- Santiago, Chile
- Employees
- 100,000+
- Ownership
- S.A.C.I. Falabella controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Falabella operates an online retail and marketplace platform focused on Chile. South America's largest department store chain online. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Marketplace commissions
- Consumer credit (CMR)
- Advertising
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Chile
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Chile)
- #3 in this index
- Sector rank
- Leading e-commerce site in Chile
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| mercadolibre.cl | ≈ 24 million / month | #4 class competitor | — |
| paris.cl | ≈ 18 million / month | #5 class competitor | — |
| ripley.cl | ≈ 12 million / month | #6 class competitor | — |
What is Falabella?
Falabella (falabella.com) is an online retail and marketplace platform serving users in Chile. South America's largest department store chain online. It ranks #3 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Falabella?
The site is operated by S.A.C.I. Falabella. The company was established in 1889 and is headquartered in Santiago, Chile. It employs around 100,000+.
Traffic and audience
Traffic estimates place Falabella at roughly 40 million visits per month, about 1.3 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Falabella makes money
Revenue comes primarily from retail sales, alongside marketplace commissions, consumer credit (cmr), advertising.
Competitors in Chile
Its closest rivals include mercadolibre.cl, paris.cl, ripley.cl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1889
Falabella is founded in Santiago, Chile.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Chile.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Falabella?
Falabella is operated by S.A.C.I. Falabella. Public company structure, based on public filings and press reporting.
Where is Falabella headquartered?
Falabella is headquartered in Santiago, Chile.
When was Falabella founded?
Falabella was founded in 1889.
How many employees does Falabella have?
Falabella employs approximately 100,000+ people.
What is Falabella's revenue?
Falabella does not publish standalone revenue; income comes from retail sales, marketplace commissions, consumer credit (cmr), advertising.
Who are Falabella's competitors?
Main competitors in Chile include mercadolibre.cl, paris.cl, ripley.cl.
How does Falabella make money?
Mainly retail sales, marketplace commissions, consumer credit (cmr), advertising.
Is Falabella publicly traded?
Falabella's ownership: Public company.
How many visitors does Falabella get?
Third-party estimates place Falabella at roughly 40 million visits per month, mostly from Chile, with 76% mobile traffic.
Is Falabella safe?
Falabella is an established e-commerce site founded in 1889 and ranked #3 in Chile; use the official domain falabella.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfalabella.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChile and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos