Mercado Libre Colombia
Colombia's leading online marketplace for goods, vehicles and property.
Mercado Libre Colombia at a glance
Mercado Libre Colombia is an e-commerce website and one of the most visited sites in Colombia, currently ranked #1 in the country. It was founded in 1999 by Marcos Galperin and is headquartered in Bogotá, Colombia. Today Mercado Libre Colombia is owned by MercadoLibre, Inc.. Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through marketplace commissions, mercado pago payments, seller advertising. Its closest rivals include falabella.com.co, exito.com, temu.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Colombia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Colombia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Colombia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| mercado libre colombia | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Colombia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Colombia
Company information
- Website
- mercadolibre.com.co
- Sector
- E-commerce
- Owner
- MercadoLibre, Inc.
- Owner type
- Public company (NASDAQ: MELI)
- Founders
- Marcos Galperin
- Founded
- 1999
- Headquarters
- Bogotá, Colombia
- Employees
- 58,000+ group-wide
- Ownership
- MercadoLibre, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (NASDAQ: MELI)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Mercado Libre Colombia operates an online retail and marketplace platform focused on Colombia. Colombia's leading online marketplace for goods, vehicles and property. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace commissions
- Mercado Pago payments
- Seller advertising
- Shipping and logistics fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Colombia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Colombia)
- #1 in this index
- Sector rank
- Leading e-commerce site in Colombia
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| falabella.com.co | ≈ 33 million / month | #2 class competitor | — |
| exito.com | ≈ 24.7 million / month | #3 class competitor | — |
| temu.com | ≈ 16.5 million / month | #4 class competitor | — |
What is Mercado Libre Colombia?
Mercado Libre Colombia (mercadolibre.com.co) is an online retail and marketplace platform serving users in Colombia. Colombia's leading online marketplace for goods, vehicles and property. It ranks #1 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Mercado Libre Colombia?
The site is operated by MercadoLibre, Inc., founded by Marcos Galperin. The company was established in 1999 and is headquartered in Bogotá, Colombia. It employs around 58,000+ group-wide.
Traffic and audience
Traffic estimates place Mercado Libre Colombia at roughly 55 million visits per month, about 1.8 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Mercado Libre Colombia makes money
Revenue comes primarily from marketplace commissions, alongside mercado pago payments, seller advertising, shipping and logistics fees.
Competitors in Colombia
Its closest rivals include falabella.com.co, exito.com, temu.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Mercado Libre Colombia is founded in Bogotá, Colombia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Colombia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Mercado Libre Colombia?
Mercado Libre Colombia is operated by MercadoLibre, Inc.. Public company (NASDAQ: MELI) structure, based on public filings and press reporting.
Where is Mercado Libre Colombia headquartered?
Mercado Libre Colombia is headquartered in Bogotá, Colombia.
When was Mercado Libre Colombia founded?
Mercado Libre Colombia was founded in 1999 by Marcos Galperin.
How many employees does Mercado Libre Colombia have?
Mercado Libre Colombia employs approximately 58,000+ group-wide people.
What is Mercado Libre Colombia's revenue?
Mercado Libre Colombia does not publish standalone revenue; income comes from marketplace commissions, mercado pago payments, seller advertising, shipping and logistics fees.
Who are Mercado Libre Colombia's competitors?
Main competitors in Colombia include falabella.com.co, exito.com, temu.com.
How does Mercado Libre Colombia make money?
Mainly marketplace commissions, mercado pago payments, seller advertising, shipping and logistics fees.
Is Mercado Libre Colombia publicly traded?
Mercado Libre Colombia's ownership: Public company (NASDAQ: MELI).
How many visitors does Mercado Libre Colombia get?
Third-party estimates place Mercado Libre Colombia at roughly 55 million visits per month, mostly from Colombia, with 76% mobile traffic.
Is Mercado Libre Colombia safe?
Mercado Libre Colombia is an established e-commerce site founded in 1999 and ranked #1 in Colombia; use the official domain mercadolibre.com.co and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsmercadolibre.com.co
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageColombia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos