Amazon Austria
Austrian shoppers' default online store, served from Amazon's German site.
Amazon Austria at a glance
Amazon Austria is an e-commerce website and one of the most visited sites in Austria, currently ranked #5 in the country. It was founded in 1998 (Amazon.de) and is headquartered in Munich, Germany. Today Amazon Austria is owned by Amazon.com, Inc.. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through retail sales, marketplace commissions, advertising. Its closest rivals include willhaben.at, otto.de, mediamarkt.at.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Austria, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Austria86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Austria
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| amazon austria | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Austria web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Austria
Company information
- Website
- amazon.de
- Sector
- E-commerce
- Owner
- Amazon.com, Inc.
- Owner type
- Subsidiary of a public company
- Founded
- 1998 (Amazon.de)
- Headquarters
- Munich, Germany
- Ownership
- Amazon.com, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- German
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Amazon Austria operates an online retail and marketplace platform focused on Austria. Austrian shoppers' default online store, served from Amazon's German site. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Marketplace commissions
- Advertising
- Prime subscriptions
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Austria
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Austria)
- #5 in this index
- Sector rank
- Leading e-commerce site in Austria
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| willhaben.at | ≈ 12 million / month | #6 class competitor | — |
| otto.de | ≈ 9 million / month | #7 class competitor | — |
| mediamarkt.at | ≈ 6 million / month | #8 class competitor | — |
What is Amazon Austria?
Amazon Austria (amazon.de) is an online retail and marketplace platform serving users in Austria. Austrian shoppers' default online store, served from Amazon's German site. It ranks #5 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Amazon Austria?
The site is operated by Amazon.com, Inc.. The company was established in 1998 (Amazon.de) and is headquartered in Munich, Germany.
Traffic and audience
Traffic estimates place Amazon Austria at roughly 20 million visits per month, about 0.7 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Amazon Austria makes money
Revenue comes primarily from retail sales, alongside marketplace commissions, advertising, prime subscriptions.
Competitors in Austria
Its closest rivals include willhaben.at, otto.de, mediamarkt.at.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1998 (Amazon.de)
Amazon Austria is founded in Munich, Germany.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Austria.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Amazon Austria?
Amazon Austria is operated by Amazon.com, Inc.. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Amazon Austria headquartered?
Amazon Austria is headquartered in Munich, Germany.
When was Amazon Austria founded?
Amazon Austria was founded in 1998 (Amazon.de).
What is Amazon Austria's revenue?
Amazon Austria does not publish standalone revenue; income comes from retail sales, marketplace commissions, advertising, prime subscriptions.
Who are Amazon Austria's competitors?
Main competitors in Austria include willhaben.at, otto.de, mediamarkt.at.
How does Amazon Austria make money?
Mainly retail sales, marketplace commissions, advertising, prime subscriptions.
Is Amazon Austria publicly traded?
Amazon Austria's ownership: Subsidiary of a public company.
How many visitors does Amazon Austria get?
Third-party estimates place Amazon Austria at roughly 20 million visits per month, mostly from Austria, with 76% mobile traffic.
Is Amazon Austria safe?
Amazon Austria is an established e-commerce site founded in 1998 (Amazon.de) and ranked #5 in Austria; use the official domain amazon.de and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsamazon.de
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageAustria and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos