Worten
Leading Portuguese electronics retailer and marketplace.
Worten at a glance
Worten is an e-commerce website and one of the most visited sites in Portugal, currently ranked #4 in the country. It was founded in 1996 and is headquartered in Matosinhos, Portugal. Today Worten is owned by Sonae MC. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through retail sales, marketplace commissions, services and warranties. Its closest rivals include amazon.es, fnac.pt, mediamarkt.pt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Portugal, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Portugal86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Portugal
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| worten | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Portugal web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Portugal
Company information
- Website
- worten.pt
- Sector
- E-commerce
- Owner
- Sonae MC
- Owner type
- Subsidiary of a public company
- Founded
- 1996
- Headquarters
- Matosinhos, Portugal
- Employees
- 4,000+
- Ownership
- Sonae MC controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Portuguese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Worten operates an online retail and marketplace platform focused on Portugal. Leading Portuguese electronics retailer and marketplace. Revenue comes mainly from retail sales, supported by the other lines listed below.
- Retail sales
- Marketplace commissions
- Services and warranties
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Portugal
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Portugal)
- #4 in this index
- Sector rank
- Leading e-commerce site in Portugal
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.es | ≈ 9 million / month | #5 class competitor | — |
| fnac.pt | ≈ 6.7 million / month | #6 class competitor | — |
| mediamarkt.pt | ≈ 4.5 million / month | #7 class competitor | — |
What is Worten?
Worten (worten.pt) is an online retail and marketplace platform serving users in Portugal. Leading Portuguese electronics retailer and marketplace. It ranks #4 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Worten?
The site is operated by Sonae MC. The company was established in 1996 and is headquartered in Matosinhos, Portugal. It employs around 4,000+.
Traffic and audience
Traffic estimates place Worten at roughly 15 million visits per month, about 0.5 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Worten makes money
Revenue comes primarily from retail sales, alongside marketplace commissions, services and warranties.
Competitors in Portugal
Its closest rivals include amazon.es, fnac.pt, mediamarkt.pt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Worten is founded in Matosinhos, Portugal.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Portugal.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Worten?
Worten is operated by Sonae MC. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Worten headquartered?
Worten is headquartered in Matosinhos, Portugal.
When was Worten founded?
Worten was founded in 1996.
How many employees does Worten have?
Worten employs approximately 4,000+ people.
What is Worten's revenue?
Worten does not publish standalone revenue; income comes from retail sales, marketplace commissions, services and warranties.
Who are Worten's competitors?
Main competitors in Portugal include amazon.es, fnac.pt, mediamarkt.pt.
How does Worten make money?
Mainly retail sales, marketplace commissions, services and warranties.
Is Worten publicly traded?
Worten's ownership: Subsidiary of a public company.
How many visitors does Worten get?
Third-party estimates place Worten at roughly 15 million visits per month, mostly from Portugal, with 76% mobile traffic.
Is Worten safe?
Worten is an established e-commerce site founded in 1996 and ranked #4 in Portugal; use the official domain worten.pt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsworten.pt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePortugal and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos