Idealista Portugal
Top property portal for Portuguese sales and rentals.
Idealista Portugal at a glance
Idealista Portugal is a real estate website and one of the most visited sites in Portugal, currently ranked #6 in the country. It was founded in 2011 (Portugal) and is headquartered in Lisbon, Portugal. Today Idealista Portugal is owned by Idealista (EQT). Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through agency subscriptions, featured listings, mortgage and data services. Its closest rivals include imovirtual.com, olx.pt, casa.sapo.pt.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 11.3 million / month | +2% |
| Q2 | ≈ 11.6 million / month | +3% |
| Q3 | ≈ 12 million / month | +3% |
| Q4 | ≈ 12.7 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Portugal, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Portugal86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Portugal
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| idealista portugal | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Portugal web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Portugal
Company information
- Website
- idealista.pt
- Sector
- Real Estate
- Owner
- Idealista (EQT)
- Owner type
- Private equity owned company
- Founded
- 2011 (Portugal)
- Headquarters
- Lisbon, Portugal
- Ownership
- Idealista (EQT) controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Portuguese, English, Spanish
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private equity owned company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Idealista Portugal operates a real estate marketplace focused on Portugal. Top property portal for Portuguese sales and rentals. Revenue comes mainly from agency subscriptions, supported by the other lines listed below.
- Agency subscriptions
- Featured listings
- Mortgage and data services
International presence
- Primary market
- Portugal
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Portugal)
- #6 in this index
- Sector rank
- Leading real estate site in Portugal
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| imovirtual.com | ≈ 7.2 million / month | #7 class competitor | — |
| olx.pt | ≈ 5.4 million / month | #8 class competitor | — |
| casa.sapo.pt | ≈ 3.6 million / month | #9 class competitor | — |
What is Idealista Portugal?
Idealista Portugal (idealista.pt) is a real estate marketplace serving users in Portugal. Top property portal for Portuguese sales and rentals. It ranks #6 among the most visited websites in the country in this index, within the real estate category.
Who owns Idealista Portugal?
The site is operated by Idealista (EQT). The company was established in 2011 (Portugal) and is headquartered in Lisbon, Portugal.
Traffic and audience
Traffic estimates place Idealista Portugal at roughly 12 million visits per month, about 0.4 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Idealista Portugal makes money
Revenue comes primarily from agency subscriptions, alongside featured listings, mortgage and data services.
Competitors in Portugal
Its closest rivals include imovirtual.com, olx.pt, casa.sapo.pt.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2011 (Portugal)
Idealista Portugal is founded in Lisbon, Portugal.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Portugal.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Idealista Portugal?
Idealista Portugal is operated by Idealista (EQT). Private equity owned company structure, based on public filings and press reporting.
Where is Idealista Portugal headquartered?
Idealista Portugal is headquartered in Lisbon, Portugal.
When was Idealista Portugal founded?
Idealista Portugal was founded in 2011 (Portugal).
What is Idealista Portugal's revenue?
Idealista Portugal does not publish standalone revenue; income comes from agency subscriptions, featured listings, mortgage and data services.
Who are Idealista Portugal's competitors?
Main competitors in Portugal include imovirtual.com, olx.pt, casa.sapo.pt.
How does Idealista Portugal make money?
Mainly agency subscriptions, featured listings, mortgage and data services.
Is Idealista Portugal publicly traded?
No — Idealista Portugal is not listed as an independent public company; it is operated by Idealista (EQT).
How many visitors does Idealista Portugal get?
Third-party estimates place Idealista Portugal at roughly 12 million visits per month, mostly from Portugal, with 68% mobile traffic.
Is Idealista Portugal safe?
Idealista Portugal is an established real estate site founded in 2011 (Portugal) and ranked #6 in Portugal; use the official domain idealista.pt and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsidealista.pt
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coveragePortugal and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos