Portal Inmobiliario
Leading Chilean property marketplace, part of Mercado Libre.
Portal Inmobiliario at a glance
Portal Inmobiliario is a real estate website and one of the most visited sites in Chile, currently ranked #10 in the country. It was founded in 1999 and is headquartered in Santiago, Chile. Today Portal Inmobiliario is owned by MercadoLibre, Inc.. Our estimates put its audience at ≈ 7 million visits per month. The business earns money mainly through broker and developer listing plans, featured placements, lead generation. Its closest rivals include yapo.cl, toctoc.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 6.6 million / month | +2% |
| Q2 | ≈ 6.8 million / month | +3% |
| Q3 | ≈ 7 million / month | +3% |
| Q4 | ≈ 7.4 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Chile, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Chile86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Chile
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| portal inmobiliario | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Chile web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Chile
Company information
- Website
- portalinmobiliario.com
- Sector
- Real Estate
- Owner
- MercadoLibre, Inc.
- Owner type
- Subsidiary of a public company
- Founded
- 1999
- Headquarters
- Santiago, Chile
- Ownership
- MercadoLibre, Inc. controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Spanish
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Subsidiary of a public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Portal Inmobiliario operates a real estate marketplace focused on Chile. Leading Chilean property marketplace, part of Mercado Libre. Revenue comes mainly from broker and developer listing plans, supported by the other lines listed below.
- Broker and developer listing plans
- Featured placements
- Lead generation
International presence
- Primary market
- Chile
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Chile)
- #10 in this index
- Sector rank
- Leading real estate site in Chile
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| yapo.cl | ≈ 4.2 million / month | #11 class competitor | — |
| toctoc.com | ≈ 3.1 million / month | #12 class competitor | — |
What is Portal Inmobiliario?
Portal Inmobiliario (portalinmobiliario.com) is a real estate marketplace serving users in Chile. Leading Chilean property marketplace, part of Mercado Libre. It ranks #10 among the most visited websites in the country in this index, within the real estate category.
Who owns Portal Inmobiliario?
The site is operated by MercadoLibre, Inc.. The company was established in 1999 and is headquartered in Santiago, Chile.
Traffic and audience
Traffic estimates place Portal Inmobiliario at roughly 7 million visits per month, about 0.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Portal Inmobiliario makes money
Revenue comes primarily from broker and developer listing plans, alongside featured placements, lead generation.
Competitors in Chile
Its closest rivals include yapo.cl, toctoc.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1999
Portal Inmobiliario is founded in Santiago, Chile.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Chile.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Portal Inmobiliario?
Portal Inmobiliario is operated by MercadoLibre, Inc.. Subsidiary of a public company structure, based on public filings and press reporting.
Where is Portal Inmobiliario headquartered?
Portal Inmobiliario is headquartered in Santiago, Chile.
When was Portal Inmobiliario founded?
Portal Inmobiliario was founded in 1999.
What is Portal Inmobiliario's revenue?
Portal Inmobiliario does not publish standalone revenue; income comes from broker and developer listing plans, featured placements, lead generation.
Who are Portal Inmobiliario's competitors?
Main competitors in Chile include yapo.cl, toctoc.com.
How does Portal Inmobiliario make money?
Mainly broker and developer listing plans, featured placements, lead generation.
Is Portal Inmobiliario publicly traded?
Portal Inmobiliario's ownership: Subsidiary of a public company.
How many visitors does Portal Inmobiliario get?
Third-party estimates place Portal Inmobiliario at roughly 7 million visits per month, mostly from Chile, with 68% mobile traffic.
Is Portal Inmobiliario safe?
Portal Inmobiliario is an established real estate site founded in 1999 and ranked #10 in Chile; use the official domain portalinmobiliario.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsportalinmobiliario.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChile and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos