Falabella Chile
The indisputable leader in department store retail and online e-commerce marketplace in Chile.
Falabella Chile at a glance
Falabella Chile is an e-commerce website and one of the most visited sites in Chile, currently ranked #3 in the country. It was founded in 1889 by Salvatore Falabella and is headquartered in Santiago, Chile. Today Falabella Chile is owned by Falabella Group. Our estimates put its audience at ≈ 48 million visits per month. The business earns money mainly through direct department store retail, cmr card financing. Its closest rivals include ripley.cl, mercadolibre.cl.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 45.1 million / month | +2% |
| Q2 | ≈ 46.6 million / month | +3% |
| Q3 | ≈ 48 million / month | +3% |
| Q4 | ≈ 50.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Chile, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Chile86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 14.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Chile
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| falabella chile | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Chile web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Chile
Company information
- Website
- falabella.com/falabella-cl
- Sector
- E-commerce
- Owner
- Falabella Group
- Owner type
- Public company
- Founders
- Salvatore Falabella
- Founded
- 1889
- Headquarters
- Santiago, Chile
- Employees
- 25,000+
- Ownership
- Falabella Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Languages
- Spanish
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $3.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Falabella Chile operates an online retail and marketplace platform focused on Chile. The indisputable leader in department store retail and online e-commerce marketplace in Chile. Revenue comes mainly from direct department store retail, supported by the other lines listed below.
- Direct Department Store Retail
- CMR Card Financing
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Chile
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Chile)
- #3 in this index
- Sector rank
- Leading e-commerce site in Chile
- Global rank
- 1100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ripley.cl | ≈ 28.8 million / month | #4 class competitor | — |
| mercadolibre.cl | ≈ 21.6 million / month | #5 class competitor | — |
What is Falabella Chile?
Falabella Chile (falabella.com/falabella-cl) is an online retail and marketplace platform serving users in Chile. The indisputable leader in department store retail and online e-commerce marketplace in Chile. It ranks #3 among the most visited websites in the country in this index, within the e-commerce category.
Who owns Falabella Chile?
The site is operated by Falabella Group, founded by Salvatore Falabella. The company was established in 1889 and is headquartered in Santiago, Chile. It employs around 25,000+.
Traffic and audience
Traffic estimates place Falabella Chile at roughly 48 million visits per month, about 1.6 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How Falabella Chile makes money
Revenue comes primarily from direct department store retail, alongside cmr card financing.
Competitors in Chile
Its closest rivals include ripley.cl, mercadolibre.cl.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1889
Falabella Chile is founded in Santiago, Chile.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Chile.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns Falabella Chile?
Falabella Chile is operated by Falabella Group. Public company structure, based on public filings and press reporting.
Where is Falabella Chile headquartered?
Falabella Chile is headquartered in Santiago, Chile.
When was Falabella Chile founded?
Falabella Chile was founded in 1889 by Salvatore Falabella.
How many employees does Falabella Chile have?
Falabella Chile employs approximately 25,000+ people.
What is Falabella Chile's revenue?
Falabella Chile's revenue: ≈ $3.5 billion annual revenue (est.).
Who are Falabella Chile's competitors?
Main competitors in Chile include ripley.cl, mercadolibre.cl.
How does Falabella Chile make money?
Mainly direct department store retail, cmr card financing.
Is Falabella Chile publicly traded?
Falabella Chile's ownership: Public company.
How many visitors does Falabella Chile get?
Third-party estimates place Falabella Chile at roughly 48 million visits per month, mostly from Chile, with 76% mobile traffic.
Is Falabella Chile safe?
Falabella Chile is an established e-commerce site founded in 1889 and ranked #3 in Chile; use the official domain falabella.com/falabella-cl and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfalabella.com/falabella-cl
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageChile and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos