noon Saudi Arabia
Major regional e-commerce shopping platform backed by PIF offering electronics, fashion, and groceries.
noon Saudi Arabia at a glance
noon Saudi Arabia is an e-commerce website and one of the most visited sites in Saudi Arabia, currently ranked #6 in the country. It was founded in 2017 by Mohamed Alabbar and is headquartered in Riyadh, Saudi Arabia. Today noon Saudi Arabia is owned by Public Investment Fund (PIF) & Mohamed Alabbar. Our estimates put its audience at ≈ 32 million visits per month. The business earns money mainly through marketplace commissions, noon pay merchant fees. Its closest rivals include amazon.sa.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 30.1 million / month | +2% |
| Q2 | ≈ 31 million / month | +3% |
| Q3 | ≈ 32 million / month | +3% |
| Q4 | ≈ 33.9 million / month | +6% |
Traffic sources
- Direct48%
App-first shopping habit
- Organic search31%
- Paid search11%
- Social6%
- Referral & email4%
Audience & demographics
- Women54%
- Men46%
- Age 25-3430%
- Age 18-2423%
- Age 35-4422%
The audience is concentrated in Saudi Arabia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Saudi Arabia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 9.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Saudi Arabia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| noon saudi arabia | 1 | Very high | Dominant |
| online shopping | Top 10 | High | — |
| discount codes | Top 10 | High | — |
| free delivery | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Saudi Arabia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 76% mobile
- Position in country
- Among the leading e-commerce apps in Saudi Arabia
Company information
- Website
- noon.com/saudi-en
- Sector
- E-commerce
- Owner
- Public Investment Fund (PIF) & Mohamed Alabbar
- Owner type
- Private company
- Founders
- Mohamed Alabbar
- Founded
- 2017
- Headquarters
- Riyadh, Saudi Arabia
- Employees
- 4,000+
- Ownership
- Public Investment Fund (PIF) & Mohamed Alabbar controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $600 million annual revenue (est.)
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $600 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
noon Saudi Arabia operates an online retail and marketplace platform focused on Saudi Arabia. Major regional e-commerce shopping platform backed by PIF offering electronics, fashion, and groceries. Revenue comes mainly from marketplace commissions, supported by the other lines listed below.
- Marketplace Commissions
- noon Pay Merchant Fees
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Saudi Arabia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Saudi Arabia)
- #6 in this index
- Sector rank
- Leading e-commerce site in Saudi Arabia
- Global rank
- 1800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| amazon.sa | ≈ 19.2 million / month | #7 class competitor | — |
What is noon Saudi Arabia?
noon Saudi Arabia (noon.com/saudi-en) is an online retail and marketplace platform serving users in Saudi Arabia. Major regional e-commerce shopping platform backed by PIF offering electronics, fashion, and groceries. It ranks #6 among the most visited websites in the country in this index, within the e-commerce category.
Who owns noon Saudi Arabia?
The site is operated by Public Investment Fund (PIF) & Mohamed Alabbar, founded by Mohamed Alabbar. The company was established in 2017 and is headquartered in Riyadh, Saudi Arabia. It employs around 4,000+.
Traffic and audience
Traffic estimates place noon Saudi Arabia at roughly 32 million visits per month, about 1.1 million per day. Around 76% mobile of sessions come from mobile devices, and visitors view about 7.4 pages per visit with an average session of 6 min.
How noon Saudi Arabia makes money
Revenue comes primarily from marketplace commissions, alongside noon pay merchant fees.
Competitors in Saudi Arabia
Its closest rivals include amazon.sa.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2017
noon Saudi Arabia is founded in Riyadh, Saudi Arabia.
- Growth phase
Expands its e-commerce offering and moves to a mobile-first product.
- Today
Ranks #6 among the most visited websites in Saudi Arabia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Wide product assortment with competitive local pricing
- Established delivery and returns network
- Local payment methods and installment options
- Mature seller tools and campaign calendar
Cons
- Product quality varies between third-party sellers
- Returns and disputes can take time on marketplace orders
- Commissions and ad costs pressure smaller sellers
- International shipping coverage is limited
Key statistics
Frequently asked questions
Who owns noon Saudi Arabia?
noon Saudi Arabia is operated by Public Investment Fund (PIF) & Mohamed Alabbar. Private company structure, based on public filings and press reporting.
Where is noon Saudi Arabia headquartered?
noon Saudi Arabia is headquartered in Riyadh, Saudi Arabia.
When was noon Saudi Arabia founded?
noon Saudi Arabia was founded in 2017 by Mohamed Alabbar.
How many employees does noon Saudi Arabia have?
noon Saudi Arabia employs approximately 4,000+ people.
What is noon Saudi Arabia's revenue?
noon Saudi Arabia's revenue: ≈ $600 million annual revenue (est.).
Who are noon Saudi Arabia's competitors?
Main competitors in Saudi Arabia include amazon.sa.
How does noon Saudi Arabia make money?
Mainly marketplace commissions, noon pay merchant fees.
Is noon Saudi Arabia publicly traded?
No — noon Saudi Arabia is not listed as an independent public company; it is operated by Public Investment Fund (PIF) & Mohamed Alabbar.
How many visitors does noon Saudi Arabia get?
Third-party estimates place noon Saudi Arabia at roughly 32 million visits per month, mostly from Saudi Arabia, with 76% mobile traffic.
Is noon Saudi Arabia safe?
noon Saudi Arabia is an established e-commerce site founded in 2017 and ranked #6 in Saudi Arabia; use the official domain noon.com/saudi-en and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnoon.com/saudi-en
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSaudi Arabia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos