Saudia (Saudi Arabian Airlines)
National flag carrier airline of Saudi Arabia connecting domestic and international passengers globally.
Saudia at a glance
Saudia is a travel website and one of the most visited sites in Saudi Arabia, currently ranked #8 in the country. It was founded in 1945 by King Abdulaziz Al Saud and is headquartered in Jeddah, Saudi Arabia. Today Saudia is owned by Government of Saudi Arabia. Our estimates put its audience at ≈ 22 million visits per month. The business earns money mainly through flight passenger tickets, alfursan loyalty miles. Its closest rivals include flynas.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 20.7 million / month | +2% |
| Q2 | ≈ 21.3 million / month | +3% |
| Q3 | ≈ 22 million / month | +3% |
| Q4 | ≈ 23.3 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Saudi Arabia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Saudi Arabia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Saudi Arabia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| saudia (saudi arabian airlines) | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Saudi Arabia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Saudi Arabia
Company information
- Website
- saudidia.com
- Sector
- Travel
- Owner
- Government of Saudi Arabia
- Owner type
- State-owned enterprise
- Founders
- King Abdulaziz Al Saud
- Founded
- 1945
- Headquarters
- Jeddah, Saudi Arabia
- Employees
- 35,000+
- Ownership
- Government of Saudi Arabia controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $8.2 billion annual revenue (est.)
- Languages
- Arabic, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $8.2 billion annual revenue (est.)
- Ownership
- State-owned enterprise
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Saudia (Saudi Arabian Airlines) operates a travel booking platform focused on Saudi Arabia. National flag carrier airline of Saudi Arabia connecting domestic and international passengers globally. Revenue comes mainly from flight passenger tickets, supported by the other lines listed below.
- Flight Passenger Tickets
- ALFURSAN Loyalty Miles
Products & services
International presence
- Primary market
- Saudi Arabia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Saudi Arabia)
- #8 in this index
- Sector rank
- Leading travel site in Saudi Arabia
- Global rank
- 2800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| flynas.com | ≈ 13.2 million / month | #9 class competitor | — |
What is Saudia (Saudi Arabian Airlines)?
Saudia (Saudi Arabian Airlines) (saudidia.com) is a travel booking platform serving users in Saudi Arabia. National flag carrier airline of Saudi Arabia connecting domestic and international passengers globally. It ranks #8 among the most visited websites in the country in this index, within the travel category.
Who owns Saudia (Saudi Arabian Airlines)?
The site is operated by Government of Saudi Arabia, founded by King Abdulaziz Al Saud. The company was established in 1945 and is headquartered in Jeddah, Saudi Arabia. It employs around 35,000+.
Traffic and audience
Traffic estimates place Saudia (Saudi Arabian Airlines) at roughly 22 million visits per month, about 0.7 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Saudia (Saudi Arabian Airlines) makes money
Revenue comes primarily from flight passenger tickets, alongside alfursan loyalty miles.
Competitors in Saudi Arabia
Its closest rivals include flynas.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1945
Saudia (Saudi Arabian Airlines) is founded in Jeddah, Saudi Arabia.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Saudi Arabia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Saudia (Saudi Arabian Airlines)?
Saudia (Saudi Arabian Airlines) is operated by Government of Saudi Arabia. State-owned enterprise structure, based on public filings and press reporting.
Where is Saudia (Saudi Arabian Airlines) headquartered?
Saudia (Saudi Arabian Airlines) is headquartered in Jeddah, Saudi Arabia.
When was Saudia (Saudi Arabian Airlines) founded?
Saudia (Saudi Arabian Airlines) was founded in 1945 by King Abdulaziz Al Saud.
How many employees does Saudia (Saudi Arabian Airlines) have?
Saudia (Saudi Arabian Airlines) employs approximately 35,000+ people.
What is Saudia (Saudi Arabian Airlines)'s revenue?
Saudia (Saudi Arabian Airlines)'s revenue: ≈ $8.2 billion annual revenue (est.).
Who are Saudia (Saudi Arabian Airlines)'s competitors?
Main competitors in Saudi Arabia include flynas.com.
How does Saudia (Saudi Arabian Airlines) make money?
Mainly flight passenger tickets, alfursan loyalty miles.
Is Saudia (Saudi Arabian Airlines) publicly traded?
Saudia (Saudi Arabian Airlines)'s ownership: State-owned enterprise.
How many visitors does Saudia (Saudi Arabian Airlines) get?
Third-party estimates place Saudia (Saudi Arabian Airlines) at roughly 22 million visits per month, mostly from Saudi Arabia, with 71% mobile traffic.
Is Saudia (Saudi Arabian Airlines) safe?
Saudia (Saudi Arabian Airlines) is an established travel site founded in 1945 and ranked #8 in Saudi Arabia; use the official domain saudidia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssaudidia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSaudi Arabia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos