Royal Jordanian
National flag carrier airline of the Hashemite Kingdom of Jordan operating worldwide flights.
Royal Jordanian at a glance
Royal Jordanian is a travel website and one of the most visited sites in Jordan, currently ranked #10 in the country. It was founded in 1963 by King Hussein and is headquartered in Amman, Jordan. Today Royal Jordanian is owned by Government of Jordan. Our estimates put its audience at ≈ 4.2 million visits per month. The business earns money mainly through flight passenger tickets, royal plus miles. Its closest rivals include emirates.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 3.9 million / month | +2% |
| Q2 | ≈ 4.1 million / month | +3% |
| Q3 | ≈ 4.2 million / month | +3% |
| Q4 | ≈ 4.5 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Jordan, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Jordan86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Jordan
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| royal jordanian | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Jordan web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Jordan
Company information
- Website
- royaljordanian.com
- Sector
- Travel
- Owner
- Government of Jordan
- Owner type
- State-controlled company
- Founders
- King Hussein
- Founded
- 1963
- Headquarters
- Amman, Jordan
- Employees
- 3,500+
- Ownership
- Government of Jordan controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $650 million annual revenue (est.)
- Languages
- Arabic, English, French
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $650 million annual revenue (est.)
- Ownership
- State-controlled company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Royal Jordanian operates a travel booking platform focused on Jordan. National flag carrier airline of the Hashemite Kingdom of Jordan operating worldwide flights. Revenue comes mainly from flight passenger tickets, supported by the other lines listed below.
- Flight Passenger Tickets
- Royal Plus Miles
Products & services
International presence
- Primary market
- Jordan
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Jordan)
- #10 in this index
- Sector rank
- Leading travel site in Jordan
- Global rank
- 18000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| emirates.com | ≈ 2.5 million / month | #11 class competitor | — |
What is Royal Jordanian?
Royal Jordanian (royaljordanian.com) is a travel booking platform serving users in Jordan. National flag carrier airline of the Hashemite Kingdom of Jordan operating worldwide flights. It ranks #10 among the most visited websites in the country in this index, within the travel category.
Who owns Royal Jordanian?
The site is operated by Government of Jordan, founded by King Hussein. The company was established in 1963 and is headquartered in Amman, Jordan. It employs around 3,500+.
Traffic and audience
Traffic estimates place Royal Jordanian at roughly 4.2 million visits per month, about 0.1 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Royal Jordanian makes money
Revenue comes primarily from flight passenger tickets, alongside royal plus miles.
Competitors in Jordan
Its closest rivals include emirates.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1963
Royal Jordanian is founded in Amman, Jordan.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Jordan.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Royal Jordanian?
Royal Jordanian is operated by Government of Jordan. State-controlled company structure, based on public filings and press reporting.
Where is Royal Jordanian headquartered?
Royal Jordanian is headquartered in Amman, Jordan.
When was Royal Jordanian founded?
Royal Jordanian was founded in 1963 by King Hussein.
How many employees does Royal Jordanian have?
Royal Jordanian employs approximately 3,500+ people.
What is Royal Jordanian's revenue?
Royal Jordanian's revenue: ≈ $650 million annual revenue (est.).
Who are Royal Jordanian's competitors?
Main competitors in Jordan include emirates.com.
How does Royal Jordanian make money?
Mainly flight passenger tickets, royal plus miles.
Is Royal Jordanian publicly traded?
Royal Jordanian's ownership: State-controlled company.
How many visitors does Royal Jordanian get?
Third-party estimates place Royal Jordanian at roughly 4.2 million visits per month, mostly from Jordan, with 71% mobile traffic.
Is Royal Jordanian safe?
Royal Jordanian is an established travel site founded in 1963 and ranked #10 in Jordan; use the official domain royaljordanian.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsroyaljordanian.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageJordan and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos