Singapore Airlines
World's premier luxury flag carrier airline operating international routes via Changi Airport.
Singapore Airlines at a glance
Singapore Airlines is a travel website and one of the most visited sites in Singapore, currently ranked #10 in the country. It was founded in 1947 by Malayan Airways Reorganization and is headquartered in Singapore. Today Singapore Airlines is owned by Temasek Holdings. Our estimates put its audience at ≈ 28 million visits per month. The business earns money mainly through passenger airfare fares, krisflyer miles program. Its closest rivals include qatarairways.com, emirates.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 26.3 million / month | +2% |
| Q2 | ≈ 27.2 million / month | +3% |
| Q3 | ≈ 28 million / month | +3% |
| Q4 | ≈ 29.7 million / month | +6% |
Traffic sources
- Direct43%
- Organic search32%
- Paid search16%
- Metasearch referral6%
- Social3%
Audience & demographics
- Men52%
- Women48%
- Age 25-3431%
- Age 35-4426%
- Age 45-5420%
The audience is concentrated in Singapore, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Singapore86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 8.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Singapore
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| singapore airlines | 1 | Very high | Dominant |
| cheap flights | Top 10 | High | — |
| hotel booking | Top 10 | High | — |
| train tickets | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Singapore web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 71% mobile
- Position in country
- Among the leading travel apps in Singapore
Company information
- Website
- singaporeair.com
- Sector
- Travel
- Owner
- Temasek Holdings
- Owner type
- Public company
- Founders
- Malayan Airways Reorganization
- Founded
- 1947
- Headquarters
- Singapore
- Employees
- 14,000+
- Ownership
- Temasek Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $13.5 billion annual revenue (est.)
- Languages
- English, Chinese, Japanese
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $13.5 billion annual revenue (est.)
- Ownership
- Public company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Singapore Airlines operates a travel booking platform focused on Singapore. World's premier luxury flag carrier airline operating international routes via Changi Airport. Revenue comes mainly from passenger airfare fares, supported by the other lines listed below.
- Passenger Airfare Fares
- KrisFlyer Miles Program
Products & services
International presence
- Primary market
- Singapore
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Singapore)
- #10 in this index
- Sector rank
- Leading travel site in Singapore
- Global rank
- 2100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| qatarairways.com | ≈ 16.8 million / month | #11 class competitor | — |
| emirates.com | ≈ 12.6 million / month | #12 class competitor | — |
What is Singapore Airlines?
Singapore Airlines (singaporeair.com) is a travel booking platform serving users in Singapore. World's premier luxury flag carrier airline operating international routes via Changi Airport. It ranks #10 among the most visited websites in the country in this index, within the travel category.
Who owns Singapore Airlines?
The site is operated by Temasek Holdings, founded by Malayan Airways Reorganization. The company was established in 1947 and is headquartered in Singapore. It employs around 14,000+.
Traffic and audience
Traffic estimates place Singapore Airlines at roughly 28 million visits per month, about 0.9 million per day. Around 71% mobile of sessions come from mobile devices, and visitors view about 7.8 pages per visit with an average session of 7 min.
How Singapore Airlines makes money
Revenue comes primarily from passenger airfare fares, alongside krisflyer miles program.
Competitors in Singapore
Its closest rivals include qatarairways.com, emirates.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1947
Singapore Airlines is founded in Singapore.
- Growth phase
Expands its travel offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Singapore.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad inventory of routes, hotels or tickets
- Transparent price comparison across dates
- Local payment and installment support
- Mobile check-in and booking management
Cons
- Prices fluctuate quickly during peak seasons
- Change and cancellation rules are restrictive
- Add-on fees appear late in the funnel
- Support pressure during disruptions
Key statistics
Frequently asked questions
Who owns Singapore Airlines?
Singapore Airlines is operated by Temasek Holdings. Public company structure, based on public filings and press reporting.
Where is Singapore Airlines headquartered?
Singapore Airlines is headquartered in Singapore.
When was Singapore Airlines founded?
Singapore Airlines was founded in 1947 by Malayan Airways Reorganization.
How many employees does Singapore Airlines have?
Singapore Airlines employs approximately 14,000+ people.
What is Singapore Airlines's revenue?
Singapore Airlines's revenue: ≈ $13.5 billion annual revenue (est.).
Who are Singapore Airlines's competitors?
Main competitors in Singapore include qatarairways.com, emirates.com.
How does Singapore Airlines make money?
Mainly passenger airfare fares, krisflyer miles program.
Is Singapore Airlines publicly traded?
Singapore Airlines's ownership: Public company.
How many visitors does Singapore Airlines get?
Third-party estimates place Singapore Airlines at roughly 28 million visits per month, mostly from Singapore, with 71% mobile traffic.
Is Singapore Airlines safe?
Singapore Airlines is an established travel site founded in 1947 and ranked #10 in Singapore; use the official domain singaporeair.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementssingaporeair.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSingapore and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos