National University of Singapore (NUS)
Flagship public research university in Singapore and top academic institution globally.
National University of Singapore at a glance
National University of Singapore is an education website and one of the most visited sites in Singapore, currently ranked #7 in the country. It was founded in 1905 by Tan Jiak Kim and is headquartered in Singapore. Today National University of Singapore is owned by NUS Board of Trustees. Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through government grants, tuition fees, research funding. Its closest rivals include ntu.edu.sg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Organic search44%
- Direct36%
- Referral10%
- Social6%
- Paid4%
Audience & demographics
- Women51%
- Men49%
- Age 18-2434%
- Age 25-3427%
- Age 35-4419%
The audience is concentrated in Singapore, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Singapore86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Singapore
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| national university of singapore (nus) | 1 | Very high | Dominant |
| exam results | Top 10 | High | — |
| past papers | Top 10 | High | — |
| online courses | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Singapore web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 66% mobile
- Position in country
- Among the leading education apps in Singapore
Company information
- Website
- nus.edu.sg
- Sector
- Education
- Owner
- NUS Board of Trustees
- Owner type
- Public university
- Founders
- Tan Jiak Kim
- Founded
- 1905
- Headquarters
- Singapore
- Employees
- 10,000+
- Ownership
- NUS Board of Trustees controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- organic search, direct, referral
Financials
- Revenue
- Undisclosed
- Ownership
- Public university
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
National University of Singapore (NUS) operates an education platform focused on Singapore. Flagship public research university in Singapore and top academic institution globally. Revenue comes mainly from government grants, supported by the other lines listed below.
- Government Grants
- Tuition Fees
- Research Funding
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Singapore
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Singapore)
- #7 in this index
- Sector rank
- Leading education site in Singapore
- Global rank
- 3800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ntu.edu.sg | ≈ 9 million / month | #8 class competitor | — |
What is National University of Singapore (NUS)?
National University of Singapore (NUS) (nus.edu.sg) is an education platform serving users in Singapore. Flagship public research university in Singapore and top academic institution globally. It ranks #7 among the most visited websites in the country in this index, within the education category.
Who owns National University of Singapore (NUS)?
The site is operated by NUS Board of Trustees, founded by Tan Jiak Kim. The company was established in 1905 and is headquartered in Singapore. It employs around 10,000+.
Traffic and audience
Traffic estimates place National University of Singapore (NUS) at roughly 15 million visits per month, about 0.5 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.
How National University of Singapore (NUS) makes money
Revenue comes primarily from government grants, alongside tuition fees, research funding.
Competitors in Singapore
Its closest rivals include ntu.edu.sg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1905
National University of Singapore (NUS) is founded in Singapore.
- Growth phase
Expands its education offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Singapore.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Free or low-cost access to study material
- Content aligned with the national curriculum
- Works on low-end devices
- Exam and result services in one place
Cons
- Peak-period slowdowns around exam dates
- Uneven content quality between subjects
- Limited personalised feedback
- Some features locked behind subscriptions
Key statistics
Frequently asked questions
Who owns National University of Singapore (NUS)?
National University of Singapore (NUS) is operated by NUS Board of Trustees. Public university structure, based on public filings and press reporting.
Where is National University of Singapore (NUS) headquartered?
National University of Singapore (NUS) is headquartered in Singapore.
When was National University of Singapore (NUS) founded?
National University of Singapore (NUS) was founded in 1905 by Tan Jiak Kim.
How many employees does National University of Singapore (NUS) have?
National University of Singapore (NUS) employs approximately 10,000+ people.
What is National University of Singapore (NUS)'s revenue?
National University of Singapore (NUS)'s revenue: Undisclosed.
Who are National University of Singapore (NUS)'s competitors?
Main competitors in Singapore include ntu.edu.sg.
How does National University of Singapore (NUS) make money?
Mainly government grants, tuition fees, research funding.
Is National University of Singapore (NUS) publicly traded?
National University of Singapore (NUS)'s ownership: Public university.
How many visitors does National University of Singapore (NUS) get?
Third-party estimates place National University of Singapore (NUS) at roughly 15 million visits per month, mostly from Singapore, with 66% mobile traffic.
Is National University of Singapore (NUS) safe?
National University of Singapore (NUS) is an established education site founded in 1905 and ranked #7 in Singapore; use the official domain nus.edu.sg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnus.edu.sg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSingapore and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
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Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos