Education#6 in Thailand

Chulalongkorn University

The oldest and highest-ranked national research university in Thailand.

chula.ac.th ↗Updated September 2026

Chulalongkorn University at a glance

Chulalongkorn University is an education website and one of the most visited sites in Thailand, currently ranked #6 in the country. It was founded in 1917 by King Vajiravudh (Rama VI) and is headquartered in Bangkok, Thailand. Today Chulalongkorn University is owned by University Council. Our estimates put its audience at ≈ 12 million visits per month. The business earns money mainly through government budget allocation, research funding. Its closest rivals include mahidol.ac.th.

Traffic statistics

≈ 12 million
Monthly visits
≈ 2.8 million
Weekly visits
≈ 0.4 million
Daily visits
≈ 5 million / month
Unique visitors
4800
Global rank
#6 in Thailand
Country rank
≈ 5.2
Pages / visit
≈ 9 min
Avg. visit
≈ 40%
Bounce rate
≈ 66% mobile
Mobile traffic
≈ 5
Visits per second
#6
Rank inside country list

Traffic history

PeriodVisitsChange
Q1≈ 11.3 million / month+2%
Q2≈ 11.6 million / month+3%
Q3≈ 12 million / month+3%
Q4≈ 12.7 million / month+6%

Traffic sources

  • Organic search44%
  • Direct36%
  • Referral10%
  • Social6%
  • Paid4%

Audience & demographics

  • Women51%
  • Men49%
  • Age 18-2434%
  • Age 25-3427%
  • Age 35-4419%

The audience is concentrated in Thailand, skewing urban and mobile, with usage peaks in the evening hours.

Geographic reach

  • Thailand86%

    Home market

  • Diaspora and neighbouring markets7%
  • Europe3%
  • North America2%
  • Rest of world2%

SEO profile

Estimated organic traffic
≈ 3.6 million visits / month
Branded share of search
High — brand terms lead the keyword profile
Indexed pages
Large — category, listing or article level
Primary search market
Thailand

Top organic keywords

KeywordPositionVolumeTraffic share
chulalongkorn university1Very highDominant
exam resultsTop 10High—
past papersTop 10High—
online coursesTop 10High—

Top referral sources

  • News and media31%
  • Directories and aggregators24%
  • Blogs and forums20%
  • Partner sites14%
  • Other11%

Technology stack

Website technologies

ReactPHP / LMS backendVideo deliveryPostgreSQLCDN

Advertising & analytics technologies

Google Analytics 4Google Tag ManagerGoogle AdsMeta Pixel

Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.

Social media profiles & statistics

Instagram

Official brand account

X (Twitter)

Announcements and support

Facebook

Community and campaigns

LinkedIn

Company and hiring updates

YouTube

Brand and product videos

Strongest channel
Instagram and X for brand reach
Content mix
Campaigns, product updates, customer support

Mobile app statistics

iOS — App Store

Available in the local store

Android — Google Play

Available in the local store

App share of traffic
≈ 66% mobile
Position in country
Among the leading education apps in Thailand

Company information

Website
chula.ac.th
Sector
Education
Owner
University Council
Owner type
Public university
Founders
King Vajiravudh (Rama VI)
Founded
1917
Headquarters
Bangkok, Thailand
Employees
8,000+
Ownership
University Council controls the platform. Ownership details are based on public filings and press reporting.
Revenue
Undisclosed
Languages
Thai, English
Top traffic sources
organic search, direct, referral

Financials

Revenue
Undisclosed
Ownership
Public university
Reporting
Figures based on public filings, press reports and market estimates

Business model & revenue

Chulalongkorn University operates an education platform focused on Thailand. The oldest and highest-ranked national research university in Thailand. Revenue comes mainly from government budget allocation, supported by the other lines listed below.

  • Government Budget Allocation
  • Research Funding

Products & services

CU Student Portal (myCourseVille)
Academic Programs

Related deals on Amazon

International presence

Primary market
Thailand
Expansion
Regional and diaspora audiences beyond the home market

Employee statistics

8,000+
Total employees

Customer statistics

≈ 5 million / month
Monthly reach
≈ 5.2 pages per visit, ≈ 9 min average session
Engagement

Website rankings

Country rank (Thailand)
#6 in this index
Sector rank
Leading education site in Thailand
Global rank
4800

Main competitors

mahidol.ac.th

Website comparisons

WebsiteMonthly visitsRankNotes
mahidol.ac.th≈ 7.2 million / month#7 class competitor—

What is Chulalongkorn University?

Chulalongkorn University (chula.ac.th) is an education platform serving users in Thailand. The oldest and highest-ranked national research university in Thailand. It ranks #6 among the most visited websites in the country in this index, within the education category.

Who owns Chulalongkorn University?

The site is operated by University Council, founded by King Vajiravudh (Rama VI). The company was established in 1917 and is headquartered in Bangkok, Thailand. It employs around 8,000+.

Traffic and audience

Traffic estimates place Chulalongkorn University at roughly 12 million visits per month, about 0.4 million per day. Around 66% mobile of sessions come from mobile devices, and visitors view about 5.2 pages per visit with an average session of 9 min.

How Chulalongkorn University makes money

Revenue comes primarily from government budget allocation, alongside research funding.

Competitors in Thailand

Its closest rivals include mahidol.ac.th.

Data and accuracy

Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.

Company history & milestones

  1. 1917

    Chulalongkorn University is founded in Bangkok, Thailand.

  2. Growth phase

    Expands its education offering and moves to a mobile-first product.

  3. Today

    Ranks #6 among the most visited websites in Thailand.

User reviews & ratings

SourceScoreReviewsNotes
Google Play≈ 4.3 / 5—Ratings from the local store listing
App Store≈ 4.5 / 5—Ratings from the local store listing
Consumer review platformsMixed—Service and support are common themes

App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.

Pros & cons

Pros

  • Free or low-cost access to study material
  • Content aligned with the national curriculum
  • Works on low-end devices
  • Exam and result services in one place

Cons

  • Peak-period slowdowns around exam dates
  • Uneven content quality between subjects
  • Limited personalised feedback
  • Some features locked behind subscriptions

Key statistics

Founded1917
HeadquartersBangkok, Thailand
Employees8,000+
Monthly visits≈ 12 million
Country rank#6 in Thailand
SectorEducation
Primary marketThailand
Founded1917
Monthly visits≈ 12 million

Frequently asked questions

Who owns Chulalongkorn University?

Chulalongkorn University is operated by University Council. Public university structure, based on public filings and press reporting.

Where is Chulalongkorn University headquartered?

Chulalongkorn University is headquartered in Bangkok, Thailand.

When was Chulalongkorn University founded?

Chulalongkorn University was founded in 1917 by King Vajiravudh (Rama VI).

How many employees does Chulalongkorn University have?

Chulalongkorn University employs approximately 8,000+ people.

What is Chulalongkorn University's revenue?

Chulalongkorn University's revenue: Undisclosed.

Who are Chulalongkorn University's competitors?

Main competitors in Thailand include mahidol.ac.th.

How does Chulalongkorn University make money?

Mainly government budget allocation, research funding.

Is Chulalongkorn University publicly traded?

Chulalongkorn University's ownership: Public university.

How many visitors does Chulalongkorn University get?

Third-party estimates place Chulalongkorn University at roughly 12 million visits per month, mostly from Thailand, with 66% mobile traffic.

Is Chulalongkorn University safe?

Chulalongkorn University is an established education site founded in 1917 and ranked #6 in Thailand; use the official domain chula.ac.th and HTTPS.

Popular searches

chulalongkorn universitychulalongkorn university loginchulalongkorn university appwho owns chulalongkorn universityis chulalongkorn university safe

Data sources & confidence

  • Company website and public announcements
    chula.ac.th
  • Third-party traffic estimation providers
    Similarweb-class estimates

    Visit figures are modelled, not measured

  • App store listings
    Apple App Store, Google Play
  • Press and market coverage
    Thailand and international business media
Data confidence
Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
Last updated
September 2026

Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.

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