one2car
Thailand's largest online automotive marketplace for buying and selling new and used cars.
one2car at a glance
one2car is an automotive website and one of the most visited sites in Thailand, currently ranked #9 in the country. It was founded in 2002 by iCar Asia and is headquartered in Bangkok, Thailand. Today one2car is owned by iCar Asia (Carsome Group). Our estimates put its audience at ≈ 15 million visits per month. The business earns money mainly through dealership listing subscriptions, featured car ads. Its closest rivals include car228.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 14.1 million / month | +2% |
| Q2 | ≈ 14.5 million / month | +3% |
| Q3 | ≈ 15 million / month | +3% |
| Q4 | ≈ 15.9 million / month | +6% |
Traffic sources
- Direct44%
- Organic search38%
- Paid search10%
- Referral5%
- Social3%
Audience & demographics
- Men68%
- Women32%
- Age 25-3428%
- Age 35-4427%
- Age 45-5421%
The audience is concentrated in Thailand, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Thailand86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 4.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Thailand
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| one2car | 1 | Very high | Dominant |
| used cars | Top 10 | High | — |
| car prices | Top 10 | High | — |
| car reviews | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Thailand web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading automotive apps in Thailand
Company information
- Website
- one2car.com
- Sector
- Automotive
- Owner
- iCar Asia (Carsome Group)
- Owner type
- Private company
- Founders
- iCar Asia
- Founded
- 2002
- Headquarters
- Bangkok, Thailand
- Employees
- 100+
- Ownership
- iCar Asia (Carsome Group) controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $18 million annual revenue (est.)
- Languages
- Thai, English
- Top traffic sources
- direct, organic search, paid search
Financials
- Revenue
- ≈ $18 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
one2car operates an automotive marketplace focused on Thailand. Thailand's largest online automotive marketplace for buying and selling new and used cars. Revenue comes mainly from dealership listing subscriptions, supported by the other lines listed below.
- Dealership Listing Subscriptions
- Featured Car Ads
Products & services
Related deals on Amazon
As an Amazon Associate, Global Site Index earns from qualifying purchases.
International presence
- Primary market
- Thailand
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Thailand)
- #9 in this index
- Sector rank
- Leading automotive site in Thailand
- Global rank
- 3800
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| car228.com | ≈ 9 million / month | #10 class competitor | — |
What is one2car?
one2car (one2car.com) is an automotive marketplace serving users in Thailand. Thailand's largest online automotive marketplace for buying and selling new and used cars. It ranks #9 among the most visited websites in the country in this index, within the automotive category.
Who owns one2car?
The site is operated by iCar Asia (Carsome Group), founded by iCar Asia. The company was established in 2002 and is headquartered in Bangkok, Thailand. It employs around 100+.
Traffic and audience
Traffic estimates place one2car at roughly 15 million visits per month, about 0.5 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 8.1 pages per visit with an average session of 7 min.
How one2car makes money
Revenue comes primarily from dealership listing subscriptions, alongside featured car ads.
Competitors in Thailand
Its closest rivals include car228.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2002
one2car is founded in Bangkok, Thailand.
- Growth phase
Expands its automotive offering and moves to a mobile-first product.
- Today
Ranks #9 among the most visited websites in Thailand.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Deepest local vehicle inventory
- Detailed specification and price comparison tools
- Dealer and private listings side by side
- Financing and insurance partners integrated
Cons
- Dealer listing costs are high
- Price data can lag the real market
- Vehicle history checks are a paid add-on
- Regional coverage uneven outside big cities
Key statistics
Frequently asked questions
Who owns one2car?
one2car is operated by iCar Asia (Carsome Group). Private company structure, based on public filings and press reporting.
Where is one2car headquartered?
one2car is headquartered in Bangkok, Thailand.
When was one2car founded?
one2car was founded in 2002 by iCar Asia.
How many employees does one2car have?
one2car employs approximately 100+ people.
What is one2car's revenue?
one2car's revenue: ≈ $18 million annual revenue (est.).
Who are one2car's competitors?
Main competitors in Thailand include car228.com.
How does one2car make money?
Mainly dealership listing subscriptions, featured car ads.
Is one2car publicly traded?
No — one2car is not listed as an independent public company; it is operated by iCar Asia (Carsome Group).
How many visitors does one2car get?
Third-party estimates place one2car at roughly 15 million visits per month, mostly from Thailand, with 70% mobile traffic.
Is one2car safe?
one2car is an established automotive site founded in 2002 and ranked #9 in Thailand; use the official domain one2car.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsone2car.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageThailand and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos