Pantip
Thailand's most famous community forum and discussion board covering lifestyle, technology, and travel.
Pantip at a glance
Pantip is a blogs & forums website and one of the most visited sites in Thailand, currently ranked #4 in the country. It was founded in 1996 by Wan Chatchawasm and is headquartered in Bangkok, Thailand. Today Pantip is owned by Internet Marketing Co., Ltd.. Our estimates put its audience at ≈ 52 million visits per month. The business earns money mainly through display banner advertising, sponsored threads. Its closest rivals include sanook.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 48.9 million / month | +2% |
| Q2 | ≈ 50.4 million / month | +3% |
| Q3 | ≈ 52 million / month | +3% |
| Q4 | ≈ 55.1 million / month | +6% |
Traffic sources
- Organic search47%
- Direct33%
- Social12%
- Referral6%
- Paid2%
Audience & demographics
- Men58%
- Women42%
- Age 18-2429%
- Age 25-3432%
- Age 35-4419%
The audience is concentrated in Thailand, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Thailand86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 15.6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Thailand
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| pantip | 1 | Very high | Dominant |
| forum | Top 10 | High | — |
| reviews | Top 10 | High | — |
| how to | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Thailand web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading blogs & forums apps in Thailand
Company information
- Website
- pantip.com
- Sector
- Blogs & Forums
- Owner
- Internet Marketing Co., Ltd.
- Owner type
- Private company
- Founders
- Wan Chatchawasm
- Founded
- 1996
- Headquarters
- Bangkok, Thailand
- Employees
- 150+
- Ownership
- Internet Marketing Co., Ltd. controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- Thai
- Top traffic sources
- organic search, direct, social
Financials
- Revenue
- Undisclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Pantip operates a community, blog and forum platform focused on Thailand. Thailand's most famous community forum and discussion board covering lifestyle, technology, and travel. Revenue comes mainly from display banner advertising, supported by the other lines listed below.
- Display Banner Advertising
- Sponsored Threads
Products & services
International presence
- Primary market
- Thailand
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Thailand)
- #4 in this index
- Sector rank
- Leading blogs & forums site in Thailand
- Global rank
- 1100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| sanook.com | ≈ 31.2 million / month | #5 class competitor | — |
What is Pantip?
Pantip (pantip.com) is a community, blog and forum platform serving users in Thailand. Thailand's most famous community forum and discussion board covering lifestyle, technology, and travel. It ranks #4 among the most visited websites in the country in this index, within the blogs & forums category.
Who owns Pantip?
The site is operated by Internet Marketing Co., Ltd., founded by Wan Chatchawasm. The company was established in 1996 and is headquartered in Bangkok, Thailand. It employs around 150+.
Traffic and audience
Traffic estimates place Pantip at roughly 52 million visits per month, about 1.7 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 6.4 pages per visit with an average session of 9 min.
How Pantip makes money
Revenue comes primarily from display banner advertising, alongside sponsored threads.
Competitors in Thailand
Its closest rivals include sanook.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1996
Pantip is founded in Bangkok, Thailand.
- Growth phase
Expands its blogs & forums offering and moves to a mobile-first product.
- Today
Ranks #4 among the most visited websites in Thailand.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large archive of user-generated answers
- Active community with fast replies
- Strong long-tail search visibility
- Free participation
Cons
- Moderation quality varies by section
- Outdated threads rank in search
- Advertising density on popular pages
- Tone can be hostile to newcomers
Key statistics
Frequently asked questions
Who owns Pantip?
Pantip is operated by Internet Marketing Co., Ltd.. Private company structure, based on public filings and press reporting.
Where is Pantip headquartered?
Pantip is headquartered in Bangkok, Thailand.
When was Pantip founded?
Pantip was founded in 1996 by Wan Chatchawasm.
How many employees does Pantip have?
Pantip employs approximately 150+ people.
What is Pantip's revenue?
Pantip's revenue: Undisclosed.
Who are Pantip's competitors?
Main competitors in Thailand include sanook.com.
How does Pantip make money?
Mainly display banner advertising, sponsored threads.
Is Pantip publicly traded?
No — Pantip is not listed as an independent public company; it is operated by Internet Marketing Co., Ltd..
How many visitors does Pantip get?
Third-party estimates place Pantip at roughly 52 million visits per month, mostly from Thailand, with 70% mobile traffic.
Is Pantip safe?
Pantip is an established blogs & forums site founded in 1996 and ranked #4 in Thailand; use the official domain pantip.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspantip.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageThailand and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos