What's On-Gambia
Popular lifestyle, entertainment, and social news online magazine in The Gambia.
What's On-Gambia at a glance
What's On-Gambia is a blogs & forums website and one of the most visited sites in Gambia, currently ranked #10 in the country. It was founded in 2013 by Private Founders and is headquartered in Banjul, Gambia. Today What's On-Gambia is owned by What's On Gambia Group. Our estimates put its audience at ≈ 0.5 million visits per month. The business earns money mainly through digital banner advertising. Its closest rivals include kerrfatou.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.5 million / month | +2% |
| Q2 | ≈ 0.5 million / month | +3% |
| Q3 | ≈ 0.5 million / month | +3% |
| Q4 | ≈ 0.5 million / month | +6% |
Traffic sources
- Organic search47%
- Direct33%
- Social12%
- Referral6%
- Paid2%
Audience & demographics
- Men58%
- Women42%
- Age 18-2429%
- Age 25-3432%
- Age 35-4419%
The audience is concentrated in Gambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Gambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.1 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Gambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| what's on-gambia | 1 | Very high | Dominant |
| forum | Top 10 | High | — |
| reviews | Top 10 | High | — |
| how to | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Gambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 70% mobile
- Position in country
- Among the leading blogs & forums apps in Gambia
Company information
- Website
- whatson-gambia.com
- Sector
- Blogs & Forums
- Owner
- What's On Gambia Group
- Owner type
- Private company
- Founders
- Private Founders
- Founded
- 2013
- Headquarters
- Banjul, Gambia
- Employees
- 15+
- Ownership
- What's On Gambia Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- organic search, direct, social
Financials
- Revenue
- Undisclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
What's On-Gambia operates a community, blog and forum platform focused on Gambia. Popular lifestyle, entertainment, and social news online magazine in The Gambia. Revenue comes mainly from digital banner advertising, supported by the other lines listed below.
- Digital Banner Advertising
Products & services
International presence
- Primary market
- Gambia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Gambia)
- #10 in this index
- Sector rank
- Leading blogs & forums site in Gambia
- Global rank
- 130000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kerrfatou.com | ≈ 0.3 million / month | #11 class competitor | — |
What is What's On-Gambia?
What's On-Gambia (whatson-gambia.com) is a community, blog and forum platform serving users in Gambia. Popular lifestyle, entertainment, and social news online magazine in The Gambia. It ranks #10 among the most visited websites in the country in this index, within the blogs & forums category.
Who owns What's On-Gambia?
The site is operated by What's On Gambia Group, founded by Private Founders. The company was established in 2013 and is headquartered in Banjul, Gambia. It employs around 15+.
Traffic and audience
Traffic estimates place What's On-Gambia at roughly 0.5 million visits per month, about 0 million per day. Around 70% mobile of sessions come from mobile devices, and visitors view about 6.4 pages per visit with an average session of 9 min.
How What's On-Gambia makes money
Revenue comes primarily from digital banner advertising, alongside .
Competitors in Gambia
Its closest rivals include kerrfatou.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2013
What's On-Gambia is founded in Banjul, Gambia.
- Growth phase
Expands its blogs & forums offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Gambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Large archive of user-generated answers
- Active community with fast replies
- Strong long-tail search visibility
- Free participation
Cons
- Moderation quality varies by section
- Outdated threads rank in search
- Advertising density on popular pages
- Tone can be hostile to newcomers
Key statistics
Frequently asked questions
Who owns What's On-Gambia?
What's On-Gambia is operated by What's On Gambia Group. Private company structure, based on public filings and press reporting.
Where is What's On-Gambia headquartered?
What's On-Gambia is headquartered in Banjul, Gambia.
When was What's On-Gambia founded?
What's On-Gambia was founded in 2013 by Private Founders.
How many employees does What's On-Gambia have?
What's On-Gambia employs approximately 15+ people.
What is What's On-Gambia's revenue?
What's On-Gambia's revenue: Undisclosed.
Who are What's On-Gambia's competitors?
Main competitors in Gambia include kerrfatou.com.
How does What's On-Gambia make money?
Mainly digital banner advertising.
Is What's On-Gambia publicly traded?
No — What's On-Gambia is not listed as an independent public company; it is operated by What's On Gambia Group.
How many visitors does What's On-Gambia get?
Third-party estimates place What's On-Gambia at roughly 0.5 million visits per month, mostly from Gambia, with 70% mobile traffic.
Is What's On-Gambia safe?
What's On-Gambia is an established blogs & forums site founded in 2013 and ranked #10 in Gambia; use the official domain whatson-gambia.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementswhatson-gambia.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos