Kerr Fatou
Popular online news and broadcast media platform reporting breaking Gambian news and politics.
Kerr Fatou at a glance
Kerr Fatou is a news & media website and one of the most visited sites in Gambia, currently ranked #1 in the country. It was founded in 2016 by Fatou Touray and is headquartered in Banjul, Gambia. Today Kerr Fatou is owned by Kerr Fatou Media. Our estimates put its audience at ≈ 0.9 million visits per month. The business earns money mainly through digital advertising, sponsored content. Its closest rivals include thepoint.gm, whatson-gambia.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 0.8 million / month | +2% |
| Q2 | ≈ 0.9 million / month | +3% |
| Q3 | ≈ 0.9 million / month | +3% |
| Q4 | ≈ 1 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Gambia, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Gambia86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Gambia
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kerr fatou | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Gambia web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Gambia
Company information
- Website
- kerrfatou.com
- Sector
- News & Media
- Owner
- Kerr Fatou Media
- Owner type
- Private company
- Founders
- Fatou Touray
- Founded
- 2016
- Headquarters
- Banjul, Gambia
- Employees
- 30+
- Ownership
- Kerr Fatou Media controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kerr Fatou operates a news and media publisher focused on Gambia. Popular online news and broadcast media platform reporting breaking Gambian news and politics. Revenue comes mainly from digital advertising, supported by the other lines listed below.
- Digital Advertising
- Sponsored Content
Products & services
International presence
- Primary market
- Gambia
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Gambia)
- #1 in this index
- Sector rank
- Leading news & media site in Gambia
- Global rank
- 85000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| thepoint.gm | ≈ 0.5 million / month | #2 class competitor | — |
| whatson-gambia.com | ≈ 0.4 million / month | #3 class competitor | — |
What is Kerr Fatou?
Kerr Fatou (kerrfatou.com) is a news and media publisher serving users in Gambia. Popular online news and broadcast media platform reporting breaking Gambian news and politics. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns Kerr Fatou?
The site is operated by Kerr Fatou Media, founded by Fatou Touray. The company was established in 2016 and is headquartered in Banjul, Gambia. It employs around 30+.
Traffic and audience
Traffic estimates place Kerr Fatou at roughly 0.9 million visits per month, about 0 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Kerr Fatou makes money
Revenue comes primarily from digital advertising, alongside sponsored content.
Competitors in Gambia
Its closest rivals include thepoint.gm, whatson-gambia.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2016
Kerr Fatou is founded in Banjul, Gambia.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Gambia.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Kerr Fatou?
Kerr Fatou is operated by Kerr Fatou Media. Private company structure, based on public filings and press reporting.
Where is Kerr Fatou headquartered?
Kerr Fatou is headquartered in Banjul, Gambia.
When was Kerr Fatou founded?
Kerr Fatou was founded in 2016 by Fatou Touray.
How many employees does Kerr Fatou have?
Kerr Fatou employs approximately 30+ people.
What is Kerr Fatou's revenue?
Kerr Fatou's revenue: Undisclosed.
Who are Kerr Fatou's competitors?
Main competitors in Gambia include thepoint.gm, whatson-gambia.com.
How does Kerr Fatou make money?
Mainly digital advertising, sponsored content.
Is Kerr Fatou publicly traded?
No — Kerr Fatou is not listed as an independent public company; it is operated by Kerr Fatou Media.
How many visitors does Kerr Fatou get?
Third-party estimates place Kerr Fatou at roughly 0.9 million visits per month, mostly from Gambia, with 79% mobile traffic.
Is Kerr Fatou safe?
Kerr Fatou is an established news & media site founded in 2016 and ranked #1 in Gambia; use the official domain kerrfatou.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskerrfatou.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageGambia and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos