The Fiji Times
The oldest and most widely read daily newspaper in Fiji covering local affairs, sports, and business.
The Fiji Times at a glance
The Fiji Times is a news & media website and one of the most visited sites in Fiji, currently ranked #1 in the country. It was founded in 1869 by George Littleton Griffiths and is headquartered in Suva, Fiji. Today The Fiji Times is owned by Motibhai Group. Our estimates put its audience at ≈ 1.8 million visits per month. The business earns money mainly through digital ads, print subscriptions. Its closest rivals include fijisun.com.fj, fijivillage.com.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 1.7 million / month | +2% |
| Q2 | ≈ 1.7 million / month | +3% |
| Q3 | ≈ 1.8 million / month | +3% |
| Q4 | ≈ 1.9 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Fiji, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Fiji86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 0.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Fiji
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| the fiji times | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Fiji web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Fiji
Company information
- Website
- fijitimes.com.fj
- Sector
- News & Media
- Owner
- Motibhai Group
- Owner type
- Private company
- Founders
- George Littleton Griffiths
- Founded
- 1869
- Headquarters
- Suva, Fiji
- Employees
- 150+
- Ownership
- Motibhai Group controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- Undisclosed
- Languages
- English
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- Undisclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
The Fiji Times operates a news and media publisher focused on Fiji. The oldest and most widely read daily newspaper in Fiji covering local affairs, sports, and business. Revenue comes mainly from digital ads, supported by the other lines listed below.
- Digital Ads
- Print Subscriptions
Products & services
International presence
- Primary market
- Fiji
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Fiji)
- #1 in this index
- Sector rank
- Leading news & media site in Fiji
- Global rank
- 52000
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| fijisun.com.fj | ≈ 1.1 million / month | #2 class competitor | — |
| fijivillage.com | ≈ 0.8 million / month | #3 class competitor | — |
What is The Fiji Times?
The Fiji Times (fijitimes.com.fj) is a news and media publisher serving users in Fiji. The oldest and most widely read daily newspaper in Fiji covering local affairs, sports, and business. It ranks #1 among the most visited websites in the country in this index, within the news & media category.
Who owns The Fiji Times?
The site is operated by Motibhai Group, founded by George Littleton Griffiths. The company was established in 1869 and is headquartered in Suva, Fiji. It employs around 150+.
Traffic and audience
Traffic estimates place The Fiji Times at roughly 1.8 million visits per month, about 0.1 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How The Fiji Times makes money
Revenue comes primarily from digital ads, alongside print subscriptions.
Competitors in Fiji
Its closest rivals include fijisun.com.fj, fijivillage.com.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1869
The Fiji Times is founded in Suva, Fiji.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #1 among the most visited websites in Fiji.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns The Fiji Times?
The Fiji Times is operated by Motibhai Group. Private company structure, based on public filings and press reporting.
Where is The Fiji Times headquartered?
The Fiji Times is headquartered in Suva, Fiji.
When was The Fiji Times founded?
The Fiji Times was founded in 1869 by George Littleton Griffiths.
How many employees does The Fiji Times have?
The Fiji Times employs approximately 150+ people.
What is The Fiji Times's revenue?
The Fiji Times's revenue: Undisclosed.
Who are The Fiji Times's competitors?
Main competitors in Fiji include fijisun.com.fj, fijivillage.com.
How does The Fiji Times make money?
Mainly digital ads, print subscriptions.
Is The Fiji Times publicly traded?
No — The Fiji Times is not listed as an independent public company; it is operated by Motibhai Group.
How many visitors does The Fiji Times get?
Third-party estimates place The Fiji Times at roughly 1.8 million visits per month, mostly from Fiji, with 79% mobile traffic.
Is The Fiji Times safe?
The Fiji Times is an established news & media site founded in 1869 and ranked #1 in Fiji; use the official domain fijitimes.com.fj and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsfijitimes.com.fj
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFiji and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos