Ekstra Bladet
Denmark's largest daily tabloid portal known for sensational news, sports, and investigative reporting.
Ekstra Bladet at a glance
Ekstra Bladet is a news & media website and one of the most visited sites in Denmark, currently ranked #3 in the country. It was founded in 1904 by Frederik Cavling and is headquartered in Copenhagen, Denmark. Today Ekstra Bladet is owned by JP/Politikens Hus. Our estimates put its audience at ≈ 55 million visits per month. The business earns money mainly through ekstra bladet+ subscriptions, digital ads. Its closest rivals include bt.dk, tv2.dk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 51.7 million / month | +2% |
| Q2 | ≈ 53.4 million / month | +3% |
| Q3 | ≈ 55 million / month | +3% |
| Q4 | ≈ 58.3 million / month | +6% |
Traffic sources
- Direct37%
- Organic search34%
- Social18%
- News aggregators8%
- Email3%
Audience & demographics
- Men55%
- Women45%
- Age 35-4426%
- Age 45-5423%
- Age 25-3422%
The audience is concentrated in Denmark, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Denmark86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 16.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Denmark
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| ekstra bladet | 1 | Very high | Dominant |
| breaking news | Top 10 | High | — |
| today's headlines | Top 10 | High | — |
| live coverage | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Denmark web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 79% mobile
- Position in country
- Among the leading news & media apps in Denmark
Company information
- Website
- eb.dk
- Sector
- News & Media
- Owner
- JP/Politikens Hus
- Owner type
- Private company
- Founders
- Frederik Cavling
- Founded
- 1904
- Headquarters
- Copenhagen, Denmark
- Employees
- 300+
- Ownership
- JP/Politikens Hus controls the platform. Ownership details are based on public filings and press reporting.
- Revenue
- ≈ $80 million annual revenue (est.)
- Languages
- Danish
- Top traffic sources
- direct, organic search, social
Financials
- Revenue
- ≈ $80 million annual revenue (est.)
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Ekstra Bladet operates a news and media publisher focused on Denmark. Denmark's largest daily tabloid portal known for sensational news, sports, and investigative reporting. Revenue comes mainly from ekstra bladet+ subscriptions, supported by the other lines listed below.
- Ekstra Bladet+ Subscriptions
- Digital Ads
Products & services
International presence
- Primary market
- Denmark
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Denmark)
- #3 in this index
- Sector rank
- Leading news & media site in Denmark
- Global rank
- 1100
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| bt.dk | ≈ 33 million / month | #4 class competitor | — |
| tv2.dk | ≈ 24.7 million / month | #5 class competitor | — |
What is Ekstra Bladet?
Ekstra Bladet (eb.dk) is a news and media publisher serving users in Denmark. Denmark's largest daily tabloid portal known for sensational news, sports, and investigative reporting. It ranks #3 among the most visited websites in the country in this index, within the news & media category.
Who owns Ekstra Bladet?
The site is operated by JP/Politikens Hus, founded by Frederik Cavling. The company was established in 1904 and is headquartered in Copenhagen, Denmark. It employs around 300+.
Traffic and audience
Traffic estimates place Ekstra Bladet at roughly 55 million visits per month, about 1.8 million per day. Around 79% mobile of sessions come from mobile devices, and visitors view about 3.1 pages per visit with an average session of 3 min.
How Ekstra Bladet makes money
Revenue comes primarily from ekstra bladet+ subscriptions, alongside digital ads.
Competitors in Denmark
Its closest rivals include bt.dk, tv2.dk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1904
Ekstra Bladet is founded in Copenhagen, Denmark.
- Growth phase
Expands its news & media offering and moves to a mobile-first product.
- Today
Ranks #3 among the most visited websites in Denmark.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Broad daily news coverage with national reach
- Fast breaking-news publishing
- Free access to most articles
- Strong presence in search and social
Cons
- Heavy advertising load on article pages
- Editorial line criticised by parts of the audience
- Clickbait headlines on high-traffic sections
- Paywall limits on premium content
Key statistics
Frequently asked questions
Who owns Ekstra Bladet?
Ekstra Bladet is operated by JP/Politikens Hus. Private company structure, based on public filings and press reporting.
Where is Ekstra Bladet headquartered?
Ekstra Bladet is headquartered in Copenhagen, Denmark.
When was Ekstra Bladet founded?
Ekstra Bladet was founded in 1904 by Frederik Cavling.
How many employees does Ekstra Bladet have?
Ekstra Bladet employs approximately 300+ people.
What is Ekstra Bladet's revenue?
Ekstra Bladet's revenue: ≈ $80 million annual revenue (est.).
Who are Ekstra Bladet's competitors?
Main competitors in Denmark include bt.dk, tv2.dk.
How does Ekstra Bladet make money?
Mainly ekstra bladet+ subscriptions, digital ads.
Is Ekstra Bladet publicly traded?
No — Ekstra Bladet is not listed as an independent public company; it is operated by JP/Politikens Hus.
How many visitors does Ekstra Bladet get?
Third-party estimates place Ekstra Bladet at roughly 55 million visits per month, mostly from Denmark, with 79% mobile traffic.
Is Ekstra Bladet safe?
Ekstra Bladet is an established news & media site founded in 1904 and ranked #3 in Denmark; use the official domain eb.dk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementseb.dk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageDenmark and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos