Boliga
Danish property price data and housing search site.
Boliga at a glance
Boliga is a real estate website and one of the most visited sites in Denmark, currently ranked #8 in the country. It was founded in 2005 and is headquartered in Copenhagen, Denmark. Today Boliga is owned by Boliga Gruppen A/S. Our estimates put its audience at ≈ 6 million visits per month. The business earns money mainly through agent advertising, lead generation, premium data subscriptions. Its closest rivals include boligsiden.dk, home.dk.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 5.6 million / month | +2% |
| Q2 | ≈ 5.8 million / month | +3% |
| Q3 | ≈ 6 million / month | +3% |
| Q4 | ≈ 6.4 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Denmark, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Denmark86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.8 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Denmark
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| boliga | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Denmark web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Denmark
Company information
- Website
- boliga.dk
- Sector
- Real Estate
- Owner
- Boliga Gruppen A/S
- Owner type
- Private company
- Founded
- 2005
- Headquarters
- Copenhagen, Denmark
- Ownership
- Boliga Gruppen A/S controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Danish
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private company
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Boliga operates a real estate marketplace focused on Denmark. Danish property price data and housing search site. Revenue comes mainly from agent advertising, supported by the other lines listed below.
- Agent advertising
- Lead generation
- Premium data subscriptions
International presence
- Primary market
- Denmark
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Denmark)
- #8 in this index
- Sector rank
- Leading real estate site in Denmark
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| boligsiden.dk | ≈ 3.6 million / month | #9 class competitor | — |
| home.dk | ≈ 2.7 million / month | #10 class competitor | — |
What is Boliga?
Boliga (boliga.dk) is a real estate marketplace serving users in Denmark. Danish property price data and housing search site. It ranks #8 among the most visited websites in the country in this index, within the real estate category.
Who owns Boliga?
The site is operated by Boliga Gruppen A/S. The company was established in 2005 and is headquartered in Copenhagen, Denmark.
Traffic and audience
Traffic estimates place Boliga at roughly 6 million visits per month, about 0.2 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How Boliga makes money
Revenue comes primarily from agent advertising, alongside lead generation, premium data subscriptions.
Competitors in Denmark
Its closest rivals include boligsiden.dk, home.dk.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2005
Boliga is founded in Copenhagen, Denmark.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Denmark.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns Boliga?
Boliga is operated by Boliga Gruppen A/S. Private company structure, based on public filings and press reporting.
Where is Boliga headquartered?
Boliga is headquartered in Copenhagen, Denmark.
When was Boliga founded?
Boliga was founded in 2005.
What is Boliga's revenue?
Boliga does not publish standalone revenue; income comes from agent advertising, lead generation, premium data subscriptions.
Who are Boliga's competitors?
Main competitors in Denmark include boligsiden.dk, home.dk.
How does Boliga make money?
Mainly agent advertising, lead generation, premium data subscriptions.
Is Boliga publicly traded?
No — Boliga is not listed as an independent public company; it is operated by Boliga Gruppen A/S.
How many visitors does Boliga get?
Third-party estimates place Boliga at roughly 6 million visits per month, mostly from Denmark, with 68% mobile traffic.
Is Boliga safe?
Boliga is an established real estate site founded in 2005 and ranked #8 in Denmark; use the official domain boliga.dk and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsboliga.dk
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageDenmark and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos