PropertyGuru
Southeast Asia's leading property marketplace.
PropertyGuru at a glance
PropertyGuru is a real estate website and one of the most visited sites in Singapore, currently ranked #7 in the country. It was founded in 2007 and is headquartered in Singapore. Today PropertyGuru is owned by PropertyGuru Group. Our estimates put its audience at ≈ 10 million visits per month. The business earns money mainly through agent subscriptions, developer advertising, data and valuation products. Its closest rivals include 99.co, srx.com.sg, edgeprop.sg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 9.4 million / month | +2% |
| Q2 | ≈ 9.7 million / month | +3% |
| Q3 | ≈ 10 million / month | +3% |
| Q4 | ≈ 10.6 million / month | +6% |
Traffic sources
- Organic search39%
- Direct40%
- Paid search11%
- Referral6%
- Social4%
Audience & demographics
- Men54%
- Women46%
- Age 25-3431%
- Age 35-4427%
- Age 45-5420%
The audience is concentrated in Singapore, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Singapore86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 3 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Singapore
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| propertyguru | 1 | Very high | Dominant |
| houses for sale | Top 10 | High | — |
| flats for rent | Top 10 | High | — |
| property prices | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Singapore web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 68% mobile
- Position in country
- Among the leading real estate apps in Singapore
Company information
- Website
- propertyguru.com.sg
- Sector
- Real Estate
- Owner
- PropertyGuru Group
- Owner type
- Private equity owned (formerly NYSE: PGRU)
- Founded
- 2007
- Headquarters
- Singapore
- Employees
- 1,500+
- Ownership
- PropertyGuru Group controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English
- Top traffic sources
- organic search, direct, paid search
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Private equity owned (formerly NYSE: PGRU)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
PropertyGuru operates a real estate marketplace focused on Singapore. Southeast Asia's leading property marketplace. Revenue comes mainly from agent subscriptions, supported by the other lines listed below.
- Agent subscriptions
- Developer advertising
- Data and valuation products
- Mortgage referrals
International presence
- Primary market
- Singapore
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Singapore)
- #7 in this index
- Sector rank
- Leading real estate site in Singapore
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| 99.co | ≈ 6 million / month | #8 class competitor | — |
| srx.com.sg | ≈ 4.5 million / month | #9 class competitor | — |
| edgeprop.sg | ≈ 3 million / month | #10 class competitor | — |
What is PropertyGuru?
PropertyGuru (propertyguru.com.sg) is a real estate marketplace serving users in Singapore. Southeast Asia's leading property marketplace. It ranks #7 among the most visited websites in the country in this index, within the real estate category.
Who owns PropertyGuru?
The site is operated by PropertyGuru Group. The company was established in 2007 and is headquartered in Singapore. It employs around 1,500+.
Traffic and audience
Traffic estimates place PropertyGuru at roughly 10 million visits per month, about 0.3 million per day. Around 68% mobile of sessions come from mobile devices, and visitors view about 9.8 pages per visit with an average session of 9 min.
How PropertyGuru makes money
Revenue comes primarily from agent subscriptions, alongside developer advertising, data and valuation products, mortgage referrals.
Competitors in Singapore
Its closest rivals include 99.co, srx.com.sg, edgeprop.sg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2007
PropertyGuru is founded in Singapore.
- Growth phase
Expands its real estate offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Singapore.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Most complete local property inventory
- Map search with neighbourhood data
- Price history and market indicators
- Direct agent contact
Cons
- Listings can stay online after being taken
- Agent fees for prominent placement
- Photo quality varies widely
- Rental scams in high-demand cities
Key statistics
Frequently asked questions
Who owns PropertyGuru?
PropertyGuru is operated by PropertyGuru Group. Private equity owned (formerly NYSE: PGRU) structure, based on public filings and press reporting.
Where is PropertyGuru headquartered?
PropertyGuru is headquartered in Singapore.
When was PropertyGuru founded?
PropertyGuru was founded in 2007.
How many employees does PropertyGuru have?
PropertyGuru employs approximately 1,500+ people.
What is PropertyGuru's revenue?
PropertyGuru does not publish standalone revenue; income comes from agent subscriptions, developer advertising, data and valuation products, mortgage referrals.
Who are PropertyGuru's competitors?
Main competitors in Singapore include 99.co, srx.com.sg, edgeprop.sg.
How does PropertyGuru make money?
Mainly agent subscriptions, developer advertising, data and valuation products, mortgage referrals.
Is PropertyGuru publicly traded?
No — PropertyGuru is not listed as an independent public company; it is operated by PropertyGuru Group.
How many visitors does PropertyGuru get?
Third-party estimates place PropertyGuru at roughly 10 million visits per month, mostly from Singapore, with 68% mobile traffic.
Is PropertyGuru safe?
PropertyGuru is an established real estate site founded in 2007 and ranked #7 in Singapore; use the official domain propertyguru.com.sg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementspropertyguru.com.sg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSingapore and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos