DBS Bank
Southeast Asia's largest bank and a digital banking leader.
DBS Bank at a glance
DBS Bank is a finance & banking website and one of the most visited sites in Singapore, currently ranked #5 in the country. It was founded in 1968 and is headquartered in Singapore. Today DBS Bank is owned by DBS Group Holdings. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through net interest income, fees and commissions, wealth management. Its closest rivals include ocbc.com, uob.com.sg, posb.com.sg.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Singapore, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Singapore86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Singapore
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| dbs bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Singapore web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Singapore
Company information
- Website
- dbs.com.sg
- Sector
- Finance & Banking
- Owner
- DBS Group Holdings
- Owner type
- Public company (SGX: D05)
- Founded
- 1968
- Headquarters
- Singapore
- Employees
- 40,000+
- Ownership
- DBS Group Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Chinese
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (SGX: D05)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
DBS Bank operates a bank and digital financial platform focused on Singapore. Southeast Asia's largest bank and a digital banking leader. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Fees and commissions
- Wealth management
- Treasury services
Products & services
International presence
- Primary market
- Singapore
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Singapore)
- #5 in this index
- Sector rank
- Leading finance & banking site in Singapore
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| ocbc.com | ≈ 12 million / month | #6 class competitor | — |
| uob.com.sg | ≈ 9 million / month | #7 class competitor | — |
| posb.com.sg | ≈ 6 million / month | #8 class competitor | — |
What is DBS Bank?
DBS Bank (dbs.com.sg) is a bank and digital financial platform serving users in Singapore. Southeast Asia's largest bank and a digital banking leader. It ranks #5 among the most visited websites in the country in this index, within the finance & banking category.
Who owns DBS Bank?
The site is operated by DBS Group Holdings. The company was established in 1968 and is headquartered in Singapore. It employs around 40,000+.
Traffic and audience
Traffic estimates place DBS Bank at roughly 20 million visits per month, about 0.7 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How DBS Bank makes money
Revenue comes primarily from net interest income, alongside fees and commissions, wealth management, treasury services.
Competitors in Singapore
Its closest rivals include ocbc.com, uob.com.sg, posb.com.sg.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1968
DBS Bank is founded in Singapore.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Singapore.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns DBS Bank?
DBS Bank is operated by DBS Group Holdings. Public company (SGX: D05) structure, based on public filings and press reporting.
Where is DBS Bank headquartered?
DBS Bank is headquartered in Singapore.
When was DBS Bank founded?
DBS Bank was founded in 1968.
How many employees does DBS Bank have?
DBS Bank employs approximately 40,000+ people.
What is DBS Bank's revenue?
DBS Bank does not publish standalone revenue; income comes from net interest income, fees and commissions, wealth management, treasury services.
Who are DBS Bank's competitors?
Main competitors in Singapore include ocbc.com, uob.com.sg, posb.com.sg.
How does DBS Bank make money?
Mainly net interest income, fees and commissions, wealth management, treasury services.
Is DBS Bank publicly traded?
DBS Bank's ownership: Public company (SGX: D05).
How many visitors does DBS Bank get?
Third-party estimates place DBS Bank at roughly 20 million visits per month, mostly from Singapore, with 82% mobile traffic.
Is DBS Bank safe?
DBS Bank is an established finance & banking site founded in 1968 and ranked #5 in Singapore; use the official domain dbs.com.sg and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsdbs.com.sg
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageSingapore and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos