Equity Bank
One of East Africa's largest banks by customer numbers.
Equity Bank at a glance
Equity Bank is a finance & banking website and one of the most visited sites in Kenya, currently ranked #8 in the country. It was founded in 1984 and is headquartered in Nairobi, Kenya. Today Equity Bank is owned by Equity Group Holdings. Our estimates put its audience at ≈ 5 million visits per month. The business earns money mainly through net interest income, transaction and agency banking fees, digital banking (equitel). Its closest rivals include kcbgroup.com, co-opbank.co.ke.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 4.7 million / month | +2% |
| Q2 | ≈ 4.8 million / month | +3% |
| Q3 | ≈ 5 million / month | +3% |
| Q4 | ≈ 5.3 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Kenya, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Kenya86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 1.5 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Kenya
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| equity bank | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Kenya web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Kenya
Company information
- Website
- equitybankgroup.com
- Sector
- Finance & Banking
- Owner
- Equity Group Holdings
- Owner type
- Public company (NSE: EQTY)
- Founded
- 1984
- Headquarters
- Nairobi, Kenya
- Employees
- 10,000+
- Ownership
- Equity Group Holdings controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- English, Swahili
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Public company (NSE: EQTY)
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Equity Bank operates a bank and digital financial platform focused on Kenya. One of East Africa's largest banks by customer numbers. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Transaction and agency banking fees
- Digital banking (Equitel)
International presence
- Primary market
- Kenya
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Kenya)
- #8 in this index
- Sector rank
- Leading finance & banking site in Kenya
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| kcbgroup.com | ≈ 3 million / month | #9 class competitor | — |
| co-opbank.co.ke | ≈ 2.3 million / month | #10 class competitor | — |
What is Equity Bank?
Equity Bank (equitybankgroup.com) is a bank and digital financial platform serving users in Kenya. One of East Africa's largest banks by customer numbers. It ranks #8 among the most visited websites in the country in this index, within the finance & banking category.
Who owns Equity Bank?
The site is operated by Equity Group Holdings. The company was established in 1984 and is headquartered in Nairobi, Kenya. It employs around 10,000+.
Traffic and audience
Traffic estimates place Equity Bank at roughly 5 million visits per month, about 0.2 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How Equity Bank makes money
Revenue comes primarily from net interest income, alongside transaction and agency banking fees, digital banking (equitel).
Competitors in Kenya
Its closest rivals include kcbgroup.com, co-opbank.co.ke.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1984
Equity Bank is founded in Nairobi, Kenya.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #8 among the most visited websites in Kenya.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns Equity Bank?
Equity Bank is operated by Equity Group Holdings. Public company (NSE: EQTY) structure, based on public filings and press reporting.
Where is Equity Bank headquartered?
Equity Bank is headquartered in Nairobi, Kenya.
When was Equity Bank founded?
Equity Bank was founded in 1984.
How many employees does Equity Bank have?
Equity Bank employs approximately 10,000+ people.
What is Equity Bank's revenue?
Equity Bank does not publish standalone revenue; income comes from net interest income, transaction and agency banking fees, digital banking (equitel).
Who are Equity Bank's competitors?
Main competitors in Kenya include kcbgroup.com, co-opbank.co.ke.
How does Equity Bank make money?
Mainly net interest income, transaction and agency banking fees, digital banking (equitel).
Is Equity Bank publicly traded?
Equity Bank's ownership: Public company (NSE: EQTY).
How many visitors does Equity Bank get?
Third-party estimates place Equity Bank at roughly 5 million visits per month, mostly from Kenya, with 82% mobile traffic.
Is Equity Bank safe?
Equity Bank is an established finance & banking site founded in 1984 and ranked #8 in Kenya; use the official domain equitybankgroup.com and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsequitybankgroup.com
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageKenya and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos