OP Financial Group
Finland's largest financial services group.
OP Financial Group at a glance
OP Financial Group is a finance & banking website and one of the most visited sites in Finland, currently ranked #10 in the country. It was founded in 1902 and is headquartered in Helsinki, Finland. Today OP Financial Group is owned by OP Cooperative. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through net interest income, insurance premiums, fees and commissions. Its closest rivals include nordea.fi, danskebank.fi, s-pankki.fi.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct72%
- Organic search18%
- Referral5%
- Paid3%
- Social2%
Audience & demographics
- Men53%
- Women47%
- Age 25-3429%
- Age 35-4426%
- Age 45-5422%
The audience is concentrated in Finland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Finland86%
Home market
- Diaspora and neighbouring markets7%
- Europe3%
- North America2%
- Rest of world2%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Finland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| op financial group | 1 | Very high | Dominant |
| online banking login | Top 10 | High | — |
| money transfer | Top 10 | High | — |
| loan rates | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Finland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 82% mobile
- Position in country
- Among the leading finance & banking apps in Finland
Company information
- Website
- op.fi
- Sector
- Finance & Banking
- Owner
- OP Cooperative
- Owner type
- Cooperative
- Founded
- 1902
- Headquarters
- Helsinki, Finland
- Employees
- 12,000+
- Ownership
- OP Cooperative controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Finnish, Swedish, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Cooperative
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
OP Financial Group operates a bank and digital financial platform focused on Finland. Finland's largest financial services group. Revenue comes mainly from net interest income, supported by the other lines listed below.
- Net interest income
- Insurance premiums
- Fees and commissions
International presence
- Primary market
- Finland
- Expansion
- Regional and diaspora audiences beyond the home market
Employee statistics
Customer statistics
Website rankings
- Country rank (Finland)
- #10 in this index
- Sector rank
- Leading finance & banking site in Finland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| nordea.fi | ≈ 4.8 million / month | #11 class competitor | — |
| danskebank.fi | ≈ 3.6 million / month | #12 class competitor | — |
| s-pankki.fi | ≈ 2.4 million / month | #13 class competitor | — |
What is OP Financial Group?
OP Financial Group (op.fi) is a bank and digital financial platform serving users in Finland. Finland's largest financial services group. It ranks #10 among the most visited websites in the country in this index, within the finance & banking category.
Who owns OP Financial Group?
The site is operated by OP Cooperative. The company was established in 1902 and is headquartered in Helsinki, Finland. It employs around 12,000+.
Traffic and audience
Traffic estimates place OP Financial Group at roughly 8 million visits per month, about 0.3 million per day. Around 82% mobile of sessions come from mobile devices, and visitors view about 6.3 pages per visit with an average session of 6 min.
How OP Financial Group makes money
Revenue comes primarily from net interest income, alongside insurance premiums, fees and commissions.
Competitors in Finland
Its closest rivals include nordea.fi, danskebank.fi, s-pankki.fi.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1902
OP Financial Group is founded in Helsinki, Finland.
- Growth phase
Expands its finance & banking offering and moves to a mobile-first product.
- Today
Ranks #10 among the most visited websites in Finland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Full account management without branch visits
- Instant local transfers and bill payments
- Strong authentication and fraud monitoring
- Wide ATM and branch network behind the app
Cons
- Occasional downtime during peak load
- Fee structure is hard to compare
- Customer support wait times
- Older interface areas outside the mobile app
Key statistics
Frequently asked questions
Who owns OP Financial Group?
OP Financial Group is operated by OP Cooperative. Cooperative structure, based on public filings and press reporting.
Where is OP Financial Group headquartered?
OP Financial Group is headquartered in Helsinki, Finland.
When was OP Financial Group founded?
OP Financial Group was founded in 1902.
How many employees does OP Financial Group have?
OP Financial Group employs approximately 12,000+ people.
What is OP Financial Group's revenue?
OP Financial Group does not publish standalone revenue; income comes from net interest income, insurance premiums, fees and commissions.
Who are OP Financial Group's competitors?
Main competitors in Finland include nordea.fi, danskebank.fi, s-pankki.fi.
How does OP Financial Group make money?
Mainly net interest income, insurance premiums, fees and commissions.
Is OP Financial Group publicly traded?
No — OP Financial Group is not listed as an independent public company; it is operated by OP Cooperative.
How many visitors does OP Financial Group get?
Third-party estimates place OP Financial Group at roughly 8 million visits per month, mostly from Finland, with 82% mobile traffic.
Is OP Financial Group safe?
OP Financial Group is an established finance & banking site founded in 1902 and ranked #10 in Finland; use the official domain op.fi and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsop.fi
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFinland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos