Kela
Social insurance institution portal for benefits and claims.
Kela at a glance
Kela is a government website and one of the most visited sites in Finland, currently ranked #7 in the country. It was founded in 1937 and is headquartered in Helsinki, Finland. Today Kela is owned by Government of Finland. Our estimates put its audience at ≈ 8 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include vero.fi, suomi.fi.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 7.5 million / month | +2% |
| Q2 | ≈ 7.8 million / month | +3% |
| Q3 | ≈ 8 million / month | +3% |
| Q4 | ≈ 8.5 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Finland, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Finland94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 2.4 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Finland
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| kela | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Finland web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Finland
Company information
- Website
- kela.fi
- Sector
- Government
- Owner
- Government of Finland
- Owner type
- Government agency
- Founded
- 1937
- Headquarters
- Helsinki, Finland
- Ownership
- Government of Finland controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Finnish, Swedish, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government agency
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
Kela operates an official government service portal focused on Finland. Social insurance institution portal for benefits and claims. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- Finland
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Finland)
- #7 in this index
- Sector rank
- Leading government site in Finland
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| vero.fi | ≈ 4.8 million / month | #8 class competitor | — |
| suomi.fi | ≈ 3.6 million / month | #9 class competitor | — |
What is Kela?
Kela (kela.fi) is an official government service portal serving users in Finland. Social insurance institution portal for benefits and claims. It ranks #7 among the most visited websites in the country in this index, within the government category.
Who owns Kela?
The site is operated by Government of Finland. The company was established in 1937 and is headquartered in Helsinki, Finland.
Traffic and audience
Traffic estimates place Kela at roughly 8 million visits per month, about 0.3 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How Kela makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in Finland
Its closest rivals include vero.fi, suomi.fi.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 1937
Kela is founded in Helsinki, Finland.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #7 among the most visited websites in Finland.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns Kela?
Kela is operated by Government of Finland. Government agency structure, based on public filings and press reporting.
Where is Kela headquartered?
Kela is headquartered in Helsinki, Finland.
When was Kela founded?
Kela was founded in 1937.
What is Kela's revenue?
Kela does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are Kela's competitors?
Main competitors in Finland include vero.fi, suomi.fi.
How does Kela make money?
Mainly not advertising funded — public service portal.
Is Kela publicly traded?
Kela's ownership: Government agency.
How many visitors does Kela get?
Third-party estimates place Kela at roughly 8 million visits per month, mostly from Finland, with 69% mobile traffic.
Is Kela safe?
Kela is an established government site founded in 1937 and ranked #7 in Finland; use the official domain kela.fi and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementskela.fi
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageFinland and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos