NAV
Norwegian labour and welfare administration self-service portal.
NAV at a glance
NAV is a government website and one of the most visited sites in Norway, currently ranked #5 in the country. It was founded in 2006 and is headquartered in Oslo, Norway. Today NAV is owned by Government of Norway. Our estimates put its audience at ≈ 20 million visits per month. The business earns money mainly through not advertising funded — public service portal. Its closest rivals include skatteetaten.no, altinn.no.
Traffic statistics
Traffic history
| Period | Visits | Change |
|---|---|---|
| Q1 | ≈ 18.8 million / month | +2% |
| Q2 | ≈ 19.4 million / month | +3% |
| Q3 | ≈ 20 million / month | +3% |
| Q4 | ≈ 21.2 million / month | +6% |
Traffic sources
- Direct49%
- Organic search40%
- Referral7%
- Social3%
- Email1%
Audience & demographics
- Men51%
- Women49%
- Age 25-3427%
- Age 35-4426%
- Age 45-5423%
The audience is concentrated in Norway, skewing urban and mobile, with usage peaks in the evening hours.
Geographic reach
- Norway94%
Home market
- Diaspora and neighbouring markets3%
- Europe1%
- North America1%
- Rest of world1%
SEO profile
- Estimated organic traffic
- ≈ 6 million visits / month
- Branded share of search
- High — brand terms lead the keyword profile
- Indexed pages
- Large — category, listing or article level
- Primary search market
- Norway
Top organic keywords
| Keyword | Position | Volume | Traffic share |
|---|---|---|---|
| nav | 1 | Very high | Dominant |
| official application | Top 10 | High | — |
| tax payment | Top 10 | High | — |
| id document | Top 10 | High | — |
Backlink profile
- Referring domains
- Tens of thousands
- Link profile
- News coverage, directories, blogs and partner sites
- Authority
- High within the Norway web
Top referral sources
- News and media31%
- Directories and aggregators24%
- Blogs and forums20%
- Partner sites14%
- Other11%
Technology stack
Website technologies
Advertising & analytics technologies
Stack details are inferred from public front-end signals and engineering communications; internal systems may differ.
Mobile app statistics
Available in the local store
Available in the local store
- App share of traffic
- ≈ 69% mobile
- Position in country
- Among the leading government apps in Norway
Company information
- Website
- nav.no
- Sector
- Government
- Owner
- Government of Norway
- Owner type
- Government
- Founded
- 2006
- Headquarters
- Oslo, Norway
- Ownership
- Government of Norway controls the platform. Ownership details are based on public filings and press reporting.
- Languages
- Norwegian, English
- Top traffic sources
- direct, organic search, referral
Financials
- Revenue
- Not publicly disclosed
- Ownership
- Government
- Reporting
- Figures based on public filings, press reports and market estimates
Business model & revenue
NAV operates an official government service portal focused on Norway. Norwegian labour and welfare administration self-service portal. Revenue comes mainly from not advertising funded — public service portal, supported by the other lines listed below.
- Not advertising funded — public service portal
International presence
- Primary market
- Norway
- Expansion
- Regional and diaspora audiences beyond the home market
Customer statistics
Website rankings
- Country rank (Norway)
- #5 in this index
- Sector rank
- Leading government site in Norway
Main competitors
Website comparisons
| Website | Monthly visits | Rank | Notes |
|---|---|---|---|
| skatteetaten.no | ≈ 12 million / month | #6 class competitor | — |
| altinn.no | ≈ 9 million / month | #7 class competitor | — |
What is NAV?
NAV (nav.no) is an official government service portal serving users in Norway. Norwegian labour and welfare administration self-service portal. It ranks #5 among the most visited websites in the country in this index, within the government category.
Who owns NAV?
The site is operated by Government of Norway. The company was established in 2006 and is headquartered in Oslo, Norway.
Traffic and audience
Traffic estimates place NAV at roughly 20 million visits per month, about 0.7 million per day. Around 69% mobile of sessions come from mobile devices, and visitors view about 4.6 pages per visit with an average session of 6 min.
How NAV makes money
Revenue comes primarily from not advertising funded — public service portal, alongside .
Competitors in Norway
Its closest rivals include skatteetaten.no, altinn.no.
Data and accuracy
Company facts are drawn from public sources. Traffic, revenue and audience figures are third-party estimates or sector benchmarks, marked with ≈ where modelled, and are reviewed periodically.
Company history & milestones
- 2006
NAV is founded in Oslo, Norway.
- Growth phase
Expands its government offering and moves to a mobile-first product.
- Today
Ranks #5 among the most visited websites in Norway.
User reviews & ratings
| Source | Score | Reviews | Notes |
|---|---|---|---|
| Google Play | ≈ 4.3 / 5 | — | Ratings from the local store listing |
| App Store | ≈ 4.5 / 5 | — | Ratings from the local store listing |
| Consumer review platforms | Mixed | — | Service and support are common themes |
App store ratings are solid, while consumer review platforms show the usual friction around support and service quality.
Pros & cons
Pros
- Official source for public services and documents
- Digital identity login replaces office visits
- No advertising or tracking clutter
- Accessible design requirements
Cons
- Navigation across departments is confusing
- Peak-time queues and downtime
- Some services still require paper steps
- Support channels are limited
Key statistics
Frequently asked questions
Who owns NAV?
NAV is operated by Government of Norway. Government structure, based on public filings and press reporting.
Where is NAV headquartered?
NAV is headquartered in Oslo, Norway.
When was NAV founded?
NAV was founded in 2006.
What is NAV's revenue?
NAV does not publish standalone revenue; income comes from not advertising funded — public service portal.
Who are NAV's competitors?
Main competitors in Norway include skatteetaten.no, altinn.no.
How does NAV make money?
Mainly not advertising funded — public service portal.
Is NAV publicly traded?
NAV's ownership: Government.
How many visitors does NAV get?
Third-party estimates place NAV at roughly 20 million visits per month, mostly from Norway, with 69% mobile traffic.
Is NAV safe?
NAV is an established government site founded in 2006 and ranked #5 in Norway; use the official domain nav.no and HTTPS.
Popular searches
Data sources & confidence
- Company website and public announcementsnav.no
- Third-party traffic estimation providersSimilarweb-class estimates
Visit figures are modelled, not measured
- App store listingsApple App Store, Google Play
- Press and market coverageNorway and international business media
- Data confidence
- Medium for company facts, medium-low for traffic and financial estimates. All modelled figures are rounded and marked with ≈.
- Last updated
- September 2026
Traffic, revenue and audience figures are third-party estimates or derived from sector benchmarks, and are reviewed periodically.
Social media profiles & statistics
Official brand account
Announcements and support
Community and campaigns
Company and hiring updates
Brand and product videos